In hopes of raising its game off the court as well as on it, 2K Sports has announced a partnership with hip-hop impresario and part-NBA owner Jay-Z, who is the executive producer of the upcoming "NBA 2K13" video game.
NEW YORK -- There are two tattoos on the left bicep of Syracuse point guard Scoop Jardine. One is a basketball falling through a hoop. The second, inked in cursive letters, reads: "Best Kept Secret". "I still don't think people have seen the real me," Jardine said after scoring a team- and career-high 22 points in the Orange's 95-73 win over No. 12 California in the semifinals of the 2K Sports Classic.