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14 Stories on Baskin-Robbins Inc.
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Time.com: Baskin-Robbins Co-founder Dies at 90

Irvine Robbins, who as co-founder of Baskin-Robbins brought Rocky Road, Pralines 'n Cream and other exotic ice cream concoctions to every corner of America, has died at age 90

Fortune: THE INDEX

THE INDEX

Fortune: Japan's ice cream wars

When Baskin-Robbins offered free scoops of ice cream for two hours on Japan's Ice Cream Day last month, 700,000 customers showed up at its 750 stores. But the hottest new thing in ice-cream-crazed ...

Business 2.0: Hipper Than Thou

Plenty of companies need to make old products seem new again, but few have pulled it off more divinely than Bible publisher Zondervan. The Good Book has been on the market for centuries. Yet Zonder...

CNNMoney: Yahoo! offers free ice cream

Here's the scoop on Yahoo!'s 10th birthday: Free ice cream.

CNNMoney: Endangered: the American reader

Americans do not read like they used to. On Thursday, the National Endowment for the Arts reported that book reading has dropped sharply in the United States during the past 10 years.

Money Magazine: You Are Your Parents TRY AS WE MIGHT TO FORGE OUR OWN FINANCIAL DESTINY, THE LEGACY OF OUR CHILDHOOD LINGERS. FOR ME, THAT LEGAC

What brand of peanut butter do you buy? Marketing experts will confirm that it's probably whatever brand your parents bought. In fact, the more personal the item, the more likely you are to inherit...

Money Magazine: Frozen in Time The pleasures of finding an old-fashioned ice cream parlor when you're on the road

Around the corner from my apartment, about a five-minute walk away, is a Haagen-Dazs shop, and a few blocks past that is a Carvel. Both of them offer a yummy array of cones, sundaes and floats, but...

FSB: Burt and Irv's Place Meet the early pioneers of extravagant excess.

Whom can we blame for our nation's descent into gluttony? Pin at least some of it on brothers-in-law and business partners Burt Baskin and Irv Robbins. The two harbored a most innocent ambition in ...

Fortune: COFFEE CHAINS ARE GETTING THE JITTERS

A shakeout in the $950 million coffee-bar business is brewing as fast as you can say tall skinny decaf. The Specialty Coffee Association of America figures the number of coffee bars will more than ...

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