If you tuned into the season premiere of AMC's hit show Mad Men as I did, you were probably thrilled - giddy, even - to discover that you would be watching an hour of virtually uninterrupted television. Instead of the usual hash of commercials, BMW, the episode's sole sponsor, ran a single 60-second spot tailored to the show about 1960s Madison Avenue pitchmen. The ad featured a documentary-style interview with advertising legend Martin Puris, co-founder of the Ammirati & Puris agency, describing how he came up with the slogan "Ultimate driving machine."
The former Saved by the Bell star now leads girls' self-esteem workshops
September's 25th anniversary ceremony will include viewer nominations
While hosting TRL the country star say she "forgets the microphone different places"
Ellen Page, Will Smith, Zac Efron & Adam Sandler also win golden popcorn honors
"I have learned to have way more fun," says the returning (and more relaxed) host
A pressurized cylinder exploded at Universal Studios on Sunday, injuring two firefighters as they tried to fight a blaze that began earlier in the day, Los Angeles authorities said.
Jack Black, Anne Hathaway and Steve Carell will also hand out golden popcorns
The British rockers will perform the first single off their upcoming album at the show
The Love Guru star will emcee the June 1 festivities from Universal City
If you tuned into the season premiere of AMC's hit show Mad Men as I did, you were probably thrilled - giddy, even - to discover that you would be watching an hour of virtually uninterrupted television. Instead of the usual hash of commercials, BMW, the episode's sole sponsor, ran a single 60-second spot tailored to the show about 1960s Madison Avenue pitchmen. The ad featured a documentary-style interview with advertising legend Martin Puris, co-founder of the Ammirati & Puris agency, describing how he came up with the slogan "Ultimate driving machine."
The former Saved by the Bell star now leads girls' self-esteem workshops
September's 25th anniversary ceremony will include viewer nominations
While hosting TRL the country star say she "forgets the microphone different places"
Ellen Page, Will Smith, Zac Efron & Adam Sandler also win golden popcorn honors
"I have learned to have way more fun," says the returning (and more relaxed) host
A pressurized cylinder exploded at Universal Studios on Sunday, injuring two firefighters as they tried to fight a blaze that began earlier in the day, Los Angeles authorities said.
Jack Black, Anne Hathaway and Steve Carell will also hand out golden popcorns
The British rockers will perform the first single off their upcoming album at the show
The Love Guru star will emcee the June 1 festivities from Universal City
Video courtesy of www.jackassworld.com
• 18 in '08 This group gets its name from a documentary film by teenage director David D. Burstein, who spent two years examining the disconnect between politicians and young adults. (One congressman told Burnstein the government should never have lowered the voting age in the first place). After the film's release, Burstein launched the site "to register, engage, and mobilize America's youth," as the site's mission statement reads. As for why he started the organization, Burnstein tells Politico: "There is a tendency to categorize our generation as obsessed with Angelina, Britney and Xboxes. But more than ever, our generation wants to make a difference; we just have no reason to believe politics is a way of doing that." • Rock The Vote Rock the Vote, popularized by MTV's 1996 "Choose or Lose initiative," began in 1989 with founder Jeff Ayeroff's first campaign, "Censorship is UnAmerican." Ayeroff, then an entertainment
Britney Spears has already shot a music video for her next single, "Piece of Me," but she is wondering if her fans can do better.
These are halcyon days indeed if you're a Boston fan. The Patriots are a bona fide dynasty, the Red Sox are fixin' to become one, and even the downtrodden Celtics and Bruins are making some noise. Meanwhile, other cities remain mired in prozac daze -- a death march of futility that has followed a time when it seemed that the winning would never end.
You bucked up for cable so you wouldn't miss Monday night football on ESPN, but why must you also pay for SOAPnet?
He dominated the Video Music Awards in Vegas earlier this month, was a bigger winner at the European VMAs in '06 and now Justin Timberlake is set for yet another winning performance this year.
(Video courtesy of NBC)
Will Sumner Redstone ever get over being bested by Rupert Murdoch in the bidding for MySpace two years ago? Maybe.
Accentuating the positive, MTV responded to Kanye West's blistering criticism about his treatment at the Video Music Awards by lavishing him with praise and extending an invitation to work together again.
Kanye West, never known for holding his tongue, is railing against MTV after leaving empty-handed from Sunday's Video Music Awards, charging that the network misled him - and also exploited Britney Spears.
Las Vegas will become the center of the entertainment world this weekend as the MTV Music Awards take over the Palms Casino Resort.
When it comes to those they most admire, young people do not look chiefly to the worlds of music, today's wars or history. Instead, they turn to their own families.
Beyonce and Justin Timberlake lead this year's nominations, but will anyone tune in to see who wins?
With Pirates of the Caribbean and Johnny Depp taking top prizes, it was arrrrrgh-uably the best MTV Movie Awards in history.
Your new book, "The Power of Nice," talks about using niceness as a business tool. Is that really a trend?
Looking for a way to make a big difference in the financial lives of your young adult children? Help them get a head start on retirement.
Looking for a way to make a big difference in the financial lives of your young adult children? Help them get a head start on retirement.
When MTV Networks launched Logo, a cable TV channel for gay and lesbian viewers, in 2005, people expected a backlash.
Viacom's revolving door - goodbye, Toms Freston and Cruise! - places the media giant's large cast of powerful women in a particular spotlight: as stalwart survivors who keep the businesses going am...
In the early part of this decade, I spent a couple of years in and around MTV Networks, as its artist-in-residence, where my focus was the company's diversity initiative. Having spent my career backstage or onstage, I was new to the corporate world. I was struck by the MTV staff's enthusiasm for sharing ideas and hearing new ones. I also noticed that there was no archetype for success here; the wellsprings of creativity and management clearly had many different sources.
THE SHAWS, LITCHFIELD, CONN.
NEW YORK (AP) -- The MTV Music Video Awards are about to get a dose of Jack Black.
What is the Internet doing to us? Thirteen years after the invention of the web browser, are we any smarter? Are we creating more wealth? Or are we just watching more porn and getting more spam? Ho...
What is the Internet doing to us? Thirteen years after the invention of the web browser, are we any smarter? Are we creating more wealth? Or are we just watching more porn and getting more spam? How big a deal is it that the world is increasingly connected?
To be honest, I don't even remember Melissa McGhee, but her take on Heart's "What About Love" is a perfectly generic cover that kicks off an entire album's worth of expertly crafted mediocrity.
NEW YORK, April 24 (Reuters) - Viacom Inc. on Monday said it will buy Xfire, an online games technology company, for $102 million in a bid to dominate the youth market on the Internet as it has on television.
Say something in Farsi, Tom. "Dasterast is 'to the right,'" replies Tom Freston, the new chief executive of Viacom. "And dastechap is 'to the left.' Ruberu is 'straight ahead,'" he goes on.
Say something in Farsi, Tom. "Dasterast is 'to the right,'" replies Tom Freston, the new chief executive of Viacom. "And dastechap is 'to the left.' Ruberu is 'straight ahead,'" he goes on.
After nine consecutive weeks of sales increases, the soundtrack to the Disney cable TV movie "High School Musical" returned to the top of the U.S. pop album chart Wednesday.
Forget the MTV generation. Today's up-and-coming rock stars are setting their sights on a whole new target audience: the sippy-cup crowd.
There's nothing like a Terry Gilliam film.
The people who used to be called minorities now make up a majority of the U.S. population. And the individuals featured here could make the cut on almost any power list--so why spotlight the most i...
The T-shirts said it all: "Forget Tommy. I (heart) his roommate."
Monday's Viacom purchase of Neopets, the hugely popular children's Web site that's a natural fit with the Nickelodeon brand and a natural digital platform for Nickelodeon's properties, is exactly the kind of "targeted acquisition" Viacom chairman Sumner Redstone promised in a press release last week when the company announced its plan to split in two.
It's that time of the decade again: The new game machines are coming, and the latest battle for the hearts and trigger fingers of gamers is on. Microsoft unleashed the heavy marketing artillery fir...
For a cable channel that launched just two years ago, Fuse boasts numbers that are, like, totally awesome. Nielsen Media Research says Fuse has the highest concentration of 12- to 34-year-old viewe...
In the '80s ponytailed heartthrob Adam Curry broke ground as one of MTV's first veejays. Two decades later Curry, 40, has popped up at the intersection of blogs and radio.
Highlights of a tsunami benefit concert is being broadcast on CNNI in a one-hour TV special.
While training for the boxing drama "Million Dollar Baby," Hilary Swank was nearly TKO'd -- by a foot infection.
New Power Generation—the name of your band, your website, your record label—is particularly fitting. How have you managed to gain so much power over the record industry where other stars have faile...
Every six seconds someone is infected by HIV, nearly 15,000 people each day. More than 50 per cent of the people infected with HIV in 2003 were under the age of 25.
Reaching out to young Americans at MTV's Video Music Awards Sunday night, the daughters of President Bush and his Democratic challenger Sen. John Kerry were met by loud cheers and jeers.
Gov. Mike Easley proclaimed Saturday as Fantasia Barrino Day in North Carolina to mark her first major singing appearance in her home state since winning the "American Idol" title in May.
Seen from afar--say, from the executive suites atop Viacom's building in Times Square or NBC's Rockefeller Center headquarters or Disney's base camp in Burbank--India looks like a great place to b...
Going behind the music isn't enough when it comes to Michael Jackson -- an entire film is needed.
"Fahrenheit 9/11" filmmaker Michael Moore called the opening weekend numbers for his documentary "mind-boggling" and credited his political opponents for boosting ticket sales.
MTV Networks said Tuesday it will launch a new cable network that carries programs primarily aimed at gay and lesbian viewers.
Why do media moguls think pink is so fab? It's simple: Gay and lesbian Americans command an estimated $475 billion in spending power, and advertisers want to reach them. In mid-May, Triangle Televi...
MTV helped place Berkeley on the rock map of the 1990s by airing videos by the Counting Crows and Green Day. Now it's Fuse TV that wants to raid the California college town. At the end of February ...
MTV has been denounced for its halftime show at this year's Super Bowl by everyone from the Federal Communications Commission chairman to the NFL commissioner to various groups against obscenity and sexual violence.
FCC Chairman Michael Powell ordered an investigation Monday into the Super Bowl halftime show, during which singer Janet Jackson's breast was exposed by Justin Timberlake.
Singer Janet Jackson apologized Monday to anyone who was offended when her right breast was exposed during the halftime show Sunday at the Super Bowl.
Who needs B-school! On MTV's new show Rich Girls, 18-year-old fashion scion Ally Hilfiger (left), daughter of Tommy, and best friend Jaime learn the ABC's of American business just by hanging aroun...
Tim Girskis recently strolled into Jack's Surf Shop in Huntington Beach, Calif., looking for some Mr. Zog's surfboard wax. He came out ready to buy a new mobile phone from an upstart cell-phone pro...
First off, Joe and Gavin (above) and the rest of the brood are beer heirs. But now Sports Illustrated has picked the family's Sacramento Kings to win the 2003 NBA crown. And the Palms, their new $2...
This summer Hollywood is all about bigness: Big stars, big budgets, big sequels, big effects, and big marketing plans. Sony has Spider-Man and Men in Black 2, New Line has the third Austin Powers f...
It's clear that today's celebrities are becoming brands unto themselves (see "Celebrity Inc." on fortune.com). But now even middle managers can get into the act. Mark Pasetsky, a former flack for M...
Summer is when fads are born: Pop songs transform into anthems; movies become blockbusters. Not this year. Want proof? Check out the Lost Summer edition of our Hype Index, in which we chronicle tho...
Back in the early '80s, a shoestring operation called MTV came up with the idea of a cable network that would play rock music videos 24 hours a day. Advertisers yawned. Cable system owners scoffed....
The cable television business, until recently, has brought nothing but headaches to CBS. Twice CBS launched cable networks that flopped: CBS Cable, a high-culture network created by William S. Pale...
Who's to blame for all this reality-based TV? It would be easy to single out the network heads. But as much as we would like to vote them off our island nation, the real culprit is Mary-Ellis Bunim...
The Metropolitan Opera House in New York had never seen anything like it. When MTV gave out its 1999 Video Music Awards, Paul McCartney made a surprise appearance with Madonna, pop sensation Ricky ...
Over the past year I had read articles declaring the CD dead, heard friends talk about friends who had stopped patronizing record stores, and watched music executives fret over the impending meltdo...
Why is it, exactly, that people have always underestimated Sumner Redstone? Could it be that he spent most of his life away from the media glare, running a not-very-glamorous chain of movie theater...
BEHIND THE LIST
I was sitting at my desk yesterday, but what else is new. This young fellow who works for me was sitting on the other side of it, but so what. And I was putting a paper clip at the top of a sheaf o...
Get this, TV-aholics. This spring, those of you who get cable and live in certain cities across the U.S.--Chicago, Los Angeles, and St. Louis among them--will see a small revolution onscreen. If yo...
ON JANUARY 1 the first baby-boomer turns 50. From then on boomers will plunge into their 50s at the rate of over 10,000 a day for the next ten years. Like a glacier inching across time, this massiv...
IN A WORLD divided by trade wars and tribalism, teenagers, of all people, are the new unifying force. From the steamy playgrounds of Los Angeles to the stately boulevards of Singapore, kids show am...
MADONNA. Guns n' Roses. Vanilla Ice. M.C. Hammer. 2 Live Crew. Let's face it: You don't really know anything about any of this stuff. You're probably too old or too harried or too stuck on your own...
INDUSTRIAL HARD GUYS like Henry Ford, Andrew Carnegie, and George Westinghouse probably wouldn't take much heart from what we're about to report, but there is good news for the U.S. these days on t...
COMPETITION/COVER STORY 50 AMERICA'S HOTTEST EXPORT: POP CULTURE All around the globe, folks just can't get enough of America. But we're not talking cars and televisions. The world's insatiable app...
For this tenth edition of FORTUNE's annual review of hot new products, we have assembled a baker's dozen that were introduced or came to commercial prominence in 1990. They range from low tech to h...
Next time you see a TV news anchor nodding wisely at what a chief executive or somebody else important or famous has to say, remember that the newscast footage, prepackaged as video news releases (...
Will glasnost know no bounds? Mikhail Gorbachev's policy of opening Russia to Western influences has legitimized whispers of capitalism and even democracy. Now the big shocker: Soviet bureaucracy i...
Anthony Dub
$ Viacom International consolidated its position in the fast-shifting tangle of cable television by buying the half of Showtime/The Movie Channel it didn't already own and all of MTV Networks, prod...

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