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Fortune: The battle for channel surfers

If you tuned into the season premiere of AMC's hit show Mad Men as I did, you were probably thrilled - giddy, even - to discover that you would be watching an hour of virtually uninterrupted television. Instead of the usual hash of commercials, BMW, the episode's sole sponsor, ran a single 60-second spot tailored to the show about 1960s Madison Avenue pitchmen. The ad featured a documentary-style interview with advertising legend Martin Puris, co-founder of the Ammirati & Puris agency, describing how he came up with the slogan "Ultimate driving machine."

People.com: Elizabeth Berkley Developing Show for MTV

The former Saved by the Bell star now leads girls' self-esteem workshops

People.com: MTV Video Music Awards Shift to Hollywood

September's 25th anniversary ceremony will include viewer nominations

People.com: Taylor Swift Fears a Misplaced Microphone

While hosting TRL the country star say she "forgets the microphone different places"

People.com: Johnny Depp Takes Two MTV Movie Awards

Ellen Page, Will Smith, Zac Efron & Adam Sandler also win golden popcorn honors

People.com: Mike Myers: Guru of the MTV Movie Awards

"I have learned to have way more fun," says the returning (and more relaxed) host

Universal Studios blaze burns sets, video vault

A pressurized cylinder exploded at Universal Studios on Sunday, injuring two firefighters as they tried to fight a blaze that began earlier in the day, Los Angeles authorities said.

People.com: Lindsay Lohan, Robert Downey Jr. to Present MTV Movie Awards

Jack Black, Anne Hathaway and Steve Carell will also hand out golden popcorns

People.com: Coldplay, Pussycat Dolls to Perform at MTV Movie Awards

The British rockers will perform the first single off their upcoming album at the show

People.com: Mike Myers to Host MTV Movie Awards

The Love Guru star will emcee the June 1 festivities from Universal City

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