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6 Stories on American Honda Motor Co. Inc.
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SI.com: Chicagoland Speedway to add lights for 2008

Chicagoland Speedway will install lights in time for the 2008 racing season, becoming the 10th current NASCAR Nextel Cup oval to hold night racing, beginning with the race on Saturday, July 12.

CNNMoney: Honda's top American exec to retire

American Honda's executive vice president, Thomas Elliot, will retire some time next year, the company said Tuesday.

Fortune: FALL OF A MEGADEALER RICK HENDRICK'S LEGAL WOES--AND A BIG HEADACHE FOR HONDA

In the 1980s, a North Carolina car dealer named Rick Hendrick built an unprecedented empire in the auto retail business and ushered in the era of the "megadealer"--massive franchise networks that s...

Fortune: MARKETING TO THE SOCCER-MAD

Kids and Hispanics are serious soccer fans--boys and girls are playing it in schoolyards all over America, and it's a passion of operatic proportions with a lot of Spanish speakers. So what better ...

Fortune: HONDA THE DANGERS OF RUNNING TOO LEAN

REMEMBER those Honda TV commercials with the klutzy salesmen? The point was that their ineptness didn't matter, because the cars were so good they sold themselves. Stop action! Those autos aren't f...

Fortune: HOW SPORTS FANS CAN KEEP BUSY

Feeling blue because football season is drawing to a close and baseball is months away? Join the millions of other armchair jocks who are increasingly tuning their TVs to ever more popular alternat...

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