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B.J. Fogg

Before iPhones, Foursquare and Facebook, B.J. Fogg envisioned a mobile fitness device that coaches the user, tracks her location, and shows her friends also exercising at that time.

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Retweeting: 'Followers' look to 'leaders' as social networks growupdated: Wed Jun 24 2009 17:23:00

An avid Twitter user, Alana Taylor wrote a song about the social networking site and uploaded it to YouTube last April. Soon, her Twitter feed became flooded with messages linking to it.

Fortune: I'm majoring in Facebook, how about you?updated: Mon Oct 08 2007 17:33:00

Last Thursday afternoon before the most hyped class at Stanford University was about to start, instructor B.J. Fogg and his four teaching assistants attempted to solve this engineering problem. How do you cram 100 students into a classroom that only seats 56? Arrange chairs at long tables near the fire exits.

Business 2.0: Nag-O-Matic Captology is the science of using technology to modify behavior. Sounds scary--but it's better updated: Sat Mar 01 2003 00:01:00

I never thought I'd actually get to meet Big Brother. And if I did, I never imagined he'd look like B.J. Fogg, a cheerful young Stanford University researcher who's pioneering a new field of study ...

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