How do you manage Millennials? By bending to their desires and learning from them says a CEO.
When I asked an audience, "Do you really need a flat-screen TV? An inflatable Santa Claus? Plastic pink flamingos on your front lawn?" they chuckled with agreement. However, when I added, "A 4G phone?" the room went awfully silent.
Often the traveling businessman is seen as a stuffy suited executive with traditional tastes and habits. But another type of road warrior is now checking in: the metrosexual male.
Target may not have a New York City store, but it still wanted to do business in the Big Apple at Christmastime in 2002. Its ad agency, Kirshenbaum Bond & Partners, came up with the idea of putting...
Thirteen years ago Louise McNamee hooked up with adman extraordinaire Jerry Della Femina at his high-profile agency in Manhattan. Three months ago she was named CEO. But now it looks as if McNamee,...
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