<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"><channel><title>Soft Drinks: News &amp; Videos about Soft Drinks - CNN.com</title><link>http://topics.cnn.com/topics/feeds/rss/Soft_Drinks</link><description>Find stories, videos, and photos about Soft Drinks from CNN.com.</description><language>en-us</language><copyright>Cable News Network LP, LLLP.</copyright><pubDate>Sun, 08 Nov 2009 20:46:12 GMT</pubDate><ttl>5</ttl><image><title>Soft Drinks: News &amp; Videos about Soft Drinks - CNN.com</title><url>http://i.cdn.turner.com//cnn/2009/TECH/biztech/08/13/cnet.twitter.promotions/tztop.twitter.mtndew.from.jpg</url><link>http://topics.cnn.com/topics/feeds/rss/Soft_Drinks</link><width>144</width><height>33</height><description>Find stories, videos, and photos about Soft Drinks from CNN.com.</description></image><item><title>Can the Twitterati help sell your soda pop?</title><link>http://www.cnn.com/2009/TECH/biztech/08/13/cnet.twitter.promotions/index.html#cnnSTCText</link><guid>http://www.cnn.com/2009/TECH/biztech/08/13/cnet.twitter.promotions/index.html#cnnSTCText</guid><description>On a Monday night earlier this month, the projection screen hanging on the wall of a bowling alley in Brooklyn's bar-heavy Williamsburg neighborhood was displaying neither strikes nor scores, but columns of the Twitter client TweetDeck.</description><pubDate>Thu, 13 Aug 2009 14:47:00 EDT</pubDate></item><item><title>Juices, tea and energy drinks erode teeth</title><link>http://www.cnn.com/2009/HEALTH/07/23/teeth.erosion.drinks/index.html#cnnSTCText</link><guid>http://www.cnn.com/2009/HEALTH/07/23/teeth.erosion.drinks/index.html#cnnSTCText</guid><description>For years, dentists have warned patients about the decaying effects of cola and sugary, fizzy drinks on their teeth.</description><pubDate>Thu, 06 Aug 2009 15:50:00 EDT</pubDate></item><item><title>The Pepsi challenge</title><link>http://money.cnn.com/2008/02/18/news/companies/morris_nooyi.fortune/index.htm</link><guid>http://money.cnn.com/2008/02/18/news/companies/morris_nooyi.fortune/index.htm</guid><description>Pepsi can have a strange effect on people. The company, that is, not the beverage. No sooner had PepsiCo president Indra Nooyi gotten word 18 months ago that she was to become the next CEO than she hopped on a plane to Cape Cod, where Mike White, her main challenger for the job, was vacationing. The two had worked together for years. Both had been CFOs and rising stars. Both loved music. When they'd been kicked out of a board meeting the previous month while their fates were being discussed, they went to the Jersey Boys musical on Broadway and sang along to all the Frankie Valli songs.</description><pubDate>Tue, 19 Feb 2008 09:23:00 EST</pubDate></item><item><title>Cooling cola wars soak soda sales</title><link>http://money.cnn.com/2007/12/13/news/companies/beverageindustry_outlook/index.htm</link><guid>http://money.cnn.com/2007/12/13/news/companies/beverageindustry_outlook/index.htm</guid><description>U.S. carbonated soft drinks sales are expected to fall 1 percent this year, and one industry expert says it's partly because Coke and Pepsi have put their legendary cola wars on ice.</description><pubDate>Wed, 19 Dec 2007 18:34:00 EST</pubDate></item><item><title>Coke's new CEO needs to keep the fizz</title><link>http://money.cnn.com/2007/12/07/news/companies/morris_coke.fortune/index.htm</link><guid>http://money.cnn.com/2007/12/07/news/companies/morris_coke.fortune/index.htm</guid><description>Coca-Cola's announcement that its president and COO Muhtar Kent will succeed Neville Isdell as CEO on July 1 isn't exactly news. It is more like a rite of passage, a huge collective sigh of relief. It is the surest sign yet that Isdell's turnaround is complete and Coke is back on track. It is the first seamless, graceful, really hopeful transition the company has been able to pull off in four CEO handoffs - dating back to a decade ago when Roberto C. Goizueta died in October, 1997. More than anything else, though, this transition is also a painful reminder of just how long it takes to fix a screwed- up company.</description><pubDate>Fri, 07 Dec 2007 23:54:00 EST</pubDate></item><item><title>Diet, sugary sodas alike linked to heart disease factors</title><link>http://www.cnn.com/2007/HEALTH/conditions/07/24/diet.sodas/index.html#cnnSTCText</link><guid>http://www.cnn.com/2007/HEALTH/conditions/07/24/diet.sodas/index.html#cnnSTCText</guid><description>People who drink one or more soft drinks a day have a more than 50 percent higher risk of developing the heart disease precursor metabolic syndrome than people who drink less than one soda a day, a new study has found. And it didn't matter if it was a regular soda or a diet soda.</description><pubDate>Mon, 22 Oct 2007 17:27:00 EDT</pubDate></item><item><title>Coca-Cola posts higher profit, sales</title><link>http://money.cnn.com/2007/10/17/news/companies/coke/index.htm</link><guid>http://money.cnn.com/2007/10/17/news/companies/coke/index.htm</guid><description>Coca-Cola Co. posted a jump in its third-quarter profit and sales Wednesday, helped by strength in its overseas markets, although the company continues to suffer sluggish cola sales in its key North America market.</description><pubDate>Wed, 17 Oct 2007 15:22:00 EDT</pubDate></item><item><title>Nutritionists: Soda making Americans drink themselves fat</title><link>http://www.cnn.com/2007/HEALTH/diet.fitness/09/18/kd.liquid.calories/index.html#cnnSTCText</link><guid>http://www.cnn.com/2007/HEALTH/diet.fitness/09/18/kd.liquid.calories/index.html#cnnSTCText</guid><description>If you're searching for a villain in America's obesity epidemic, most nutritionists tell you to put one picture on the wanted poster: a cold, bubbly glass of soda pop. </description><pubDate>Tue, 25 Sep 2007 14:56:00 EDT</pubDate></item><item><title>Junior's mint</title><link>http://money.cnn.com/2007/09/21/commentary/sportsbiz/index.htm</link><guid>http://money.cnn.com/2007/09/21/commentary/sportsbiz/index.htm</guid><description>In dollar value, the sponsorship deals for NASCAR driver Dale Earnhardt Jr. announced this week might seem like nothing special for the world of sports.</description><pubDate>Fri, 21 Sep 2007 06:29:00 EDT</pubDate></item><item><title>Schools serving healthier drinks - report</title><link>http://money.cnn.com/2007/09/17/news/companies/bc.schools.softdrinks.ap/index.htm</link><guid>http://money.cnn.com/2007/09/17/news/companies/bc.schools.softdrinks.ap/index.htm</guid><description>School vending machines are stocked with fewer high-calorie soft drinks today because some states have banned the sale of sodas on campus and the beverage industry is phasing in healthier drinks, according to an industry report.</description><pubDate>Mon, 17 Sep 2007 10:01:00 EDT</pubDate></item><item><title>Diet, Regular Soda Pose Same Risks</title><link>http://www.time.com/time/health/article/0,8599,1646242,00.html?xid=feed-cnn-topics</link><guid>http://www.time.com/time/health/article/0,8599,1646242,00.html?xid=feed-cnn-topics</guid><description>People who drank more than one diet soda each day developed the same risks for heart disease as those who downed sugary regular soda</description><pubDate>Tue, 24 Jul 2007 16:45:00 EDT</pubDate></item><item><title>Diet Soda Linked to Heart Risks</title><link>http://www.time.com/time/health/article/0,8599,1646130,00.html?xid=feed-cnn-topics</link><guid>http://www.time.com/time/health/article/0,8599,1646130,00.html?xid=feed-cnn-topics</guid><description>People who drank more than one diet soda each day developed the same risks for heart disease as those who downed sugary regular soda</description><pubDate>Tue, 24 Jul 2007 14:10:00 EDT</pubDate></item><item><title>For Americans, it's 'Have a Coke and a frown'</title><link>http://money.cnn.com/2007/07/17/news/companies/coke/index.htm</link><guid>http://money.cnn.com/2007/07/17/news/companies/coke/index.htm</guid><description>While Coca-Cola is enjoying a strong resurgence in demand for its brands overseas, the world's largest beverage maker is still struggling with soft drinks sales back at home.</description><pubDate>Tue, 17 Jul 2007 08:52:00 EDT</pubDate></item><item><title>Getting the pop back in Coke stock</title><link>http://money.cnn.com/2007/07/10/markets/spotlight_coke/index.htm</link><guid>http://money.cnn.com/2007/07/10/markets/spotlight_coke/index.htm</guid><description>For the first time in a long time, Coca-Cola is proving to consumers - and investors - that it's worthy of its status as leader of the nation's $105 billion soft drink industry.</description><pubDate>Wed, 11 Jul 2007 04:25:00 EDT</pubDate></item><item><title>Coke expects more weakness at home in '07</title><link>http://money.cnn.com/2007/04/17/news/companies/coke/index.htm</link><guid>http://money.cnn.com/2007/04/17/news/companies/coke/index.htm</guid><description>Coca-Cola CEO Neville Isdell delivered a less than bubbly outlook for soda sales in the United States Tuesday, saying that he expects the weak sales trends to continue in 2007.</description><pubDate>Tue, 17 Apr 2007 11:45:00 EDT</pubDate></item><item><title>Coke, Pepsi lose ground for 2nd year</title><link>http://money.cnn.com/2007/03/08/news/companies/softdrinks_sales/index.htm</link><guid>http://money.cnn.com/2007/03/08/news/companies/softdrinks_sales/index.htm</guid><description>Coke and Pepsi both saw their share of the soda market fall in 2006 for the second straight year, led by weak sales of Coke Classic and regular Pepsi, an industry report said Thursday.</description><pubDate>Thu, 08 Mar 2007 17:12:00 EST</pubDate></item><item><title>Iran's Cola War</title><link>http://money.cnn.com/magazines/fortune/fortune_archive/2007/03/05/8401292/index.htm</link><guid>http://money.cnn.com/magazines/fortune/fortune_archive/2007/03/05/8401292/index.htm</guid><description>Lunchtime in Tehran's tony northern suburbs, and around the crowded tables at Nayeb restaurant, elegant Iranian women in Jackie O sunglasses and designer jeans pick at grilled Alborz trout and sala... </description><pubDate>Mon, 05 Mar 2007 05:01:00 EST</pubDate></item><item><title>Iran's cola war</title><link>http://money.cnn.com/magazines/fortune/fortune_archive/2007/02/19/8400167/index.htm</link><guid>http://money.cnn.com/magazines/fortune/fortune_archive/2007/02/19/8400167/index.htm</guid><description>Lunchtime in Tehran's tony northern suburbs, and around the crowded tables at Nayeb restaurant, elegant Iranian women in Jackie O sunglasses and designer jeans pick at grilled Alborz trout and sala... </description><pubDate>Tue, 06 Feb 2007 11:06:00 EST</pubDate></item><item><title>A Diet Coke instead of a multivitamin?</title><link>http://money.cnn.com/2006/12/08/news/companies/coke/index.htm</link><guid>http://money.cnn.com/2006/12/08/news/companies/coke/index.htm</guid><description>Coca-Cola plans to launch a new version of Diet Coke in 2007 that is fortified with vitamins and minerals, according to a report published Friday.</description><pubDate>Fri, 08 Dec 2006 15:16:00 EST</pubDate></item><item><title>You do what? Purveyor of exotic sodas</title><link>http://money.cnn.com/magazines/fortune/fortune_archive/2006/07/24/8381689/index.htm</link><guid>http://money.cnn.com/magazines/fortune/fortune_archive/2006/07/24/8381689/index.htm</guid><description>I always wanted to be a historian. Little did I know that combining that interest with my passion for soda would make our family business a success.</description><pubDate>Wed, 02 Aug 2006 19:11:00 EDT</pubDate></item><item><title>The New Rules</title><link>http://money.cnn.com/magazines/fortune/fortune_archive/2006/07/24/8381625/index.htm</link><guid>http://money.cnn.com/magazines/fortune/fortune_archive/2006/07/24/8381625/index.htm</guid><description>Even now, nearly five years after his retirement from General Electric, Jack Welch commands the spotlight. He is still power-lunching, still making the gossip columns, still the charismatic embodim... </description><pubDate>Wed, 02 Aug 2006 16:08:00 EDT</pubDate></item><item><title>New rule: Find a niche, create something new.</title><link>http://money.cnn.com/2006/07/10/magazines/fortune/rule2.fortune/index.htm</link><guid>http://money.cnn.com/2006/07/10/magazines/fortune/rule2.fortune/index.htm</guid><description>Nobody wants to be a laggard, of course, and there is much to be said for being the market leader. Nike, Wal-Mart and Exxon certainly don't wish they were anything else.</description><pubDate>Mon, 10 Jul 2006 19:34:00 EDT</pubDate></item><item><title>Pepsi looking to 'Jazz' up colas?</title><link>http://money.cnn.com/2006/04/07/news/companies/pepsi_jazz/index.htm</link><guid>http://money.cnn.com/2006/04/07/news/companies/pepsi_jazz/index.htm</guid><description>Pepsi is expected to launch a new brand of fruit-flavored diet colas this summer called "Jazz," a move that one industry expert says is intended to add "some excitement" to the company's cola offerings.</description><pubDate>Fri, 07 Apr 2006 14:03:00 EDT</pubDate></item><item><title>No fizz in Coke's stock</title><link>http://money.cnn.com/2006/02/24/markets/spotlight/spotlight_coke/index.htm</link><guid>http://money.cnn.com/2006/02/24/markets/spotlight/spotlight_coke/index.htm</guid><description>Legendary investor Warren Buffett professes to drink five Cherry Cokes a day and his company, Berkshire Hathaway, owns a whopping 8 percent of the Coca-Cola Company.</description><pubDate>Fri, 24 Feb 2006 13:39:00 EST</pubDate></item><item><title>How Pepsi outgunned Coke</title><link>http://money.cnn.com/2006/02/01/news/companies/pepsi_fortune/index.htm</link><guid>http://money.cnn.com/2006/02/01/news/companies/pepsi_fortune/index.htm</guid><description>Pepsi beat Coke in December for the first time in their 108-year rivalry, surpassing its nemesis in market capitalization. The great irony of Pepsi's rise is this: It has never sold more soda than Coke, even today.</description><pubDate>Wed, 01 Feb 2006 15:33:00 EST</pubDate></item><item><title>The Pepsi Machine</title><link>http://money.cnn.com/magazines/fortune/fortune_archive/2006/02/06/8367964/index.htm</link><guid>http://money.cnn.com/magazines/fortune/fortune_archive/2006/02/06/8367964/index.htm</guid><description>One evening this past November, Pepsi CEO Steve Reinemund laid out a smorgasbord of snacks for his board of directors to munch on. This was not gentlemanly hospitality; it was pure business. These snacks represented Pepsi's future: a line of products aimed at cashing in on consumers' continuing obsession with healthy food. If all goes well, the line will bring in billions for the company. According to one board member, the treats were "delightful." But more than just the future of Pepsi, this spread in many ways represents everything the company has done right for nearly a decade: finding new ways into people's stomachs--and wallets--and pulling off one of the great turnarounds in American business.</description><pubDate>Mon, 30 Jan 2006 16:28:00 EST</pubDate></item><item><title>Finding the Sweet Spot</title><link>http://money.cnn.com/magazines/business2/business2_archive/2005/11/01/8362835/index.htm</link><guid>http://money.cnn.com/magazines/business2/business2_archive/2005/11/01/8362835/index.htm</guid><description>For years the sweetener bins at McDonald's were dominated by the same three colors: pink, white, and blue. That is, until this summer, when the fast-food chain's countertops began to take on a dist...</description><pubDate>Tue, 01 Nov 2005 05:01:00 EST</pubDate></item><item><title>Coca-Cola tops Wall Street estimates</title><link>http://money.cnn.com/2005/07/21/news/fortune500/coke_fourthings/index.htm</link><guid>http://money.cnn.com/2005/07/21/news/fortune500/coke_fourthings/index.htm</guid><description>Coca-Cola Co. on Thursday posted second-quarter profits that beat Wall Street estimates, spurred by strong volume growth in its international markets and a modest improvement in North America.</description><pubDate>Thu, 21 Jul 2005 11:29:00 EDT</pubDate></item><item><title>Coca-Cola: Is there energy in diets?</title><link>http://money.cnn.com/2005/07/20/news/fortune500/coke_fourthings/index.htm</link><guid>http://money.cnn.com/2005/07/20/news/fortune500/coke_fourthings/index.htm</guid><description>When Coca-Cola reports its second-quarter earnings Thursday, Wall Street will be watching for early signs of whether the company's big gamble on diet colas over its sugary flagship Coke brand is a winner.</description><pubDate>Wed, 20 Jul 2005 19:34:00 EDT</pubDate></item><item><title>Pepsi Edge goes flat</title><link>http://money.cnn.com/2005/05/20/news/fortune500/pepsi_edge/index.htm</link><guid>http://money.cnn.com/2005/05/20/news/fortune500/pepsi_edge/index.htm</guid><description>After failing to find a niche in the soft drink market, Pepsico announced Thursday that they plan to dump the cola drink Pepsi Edge from its product line, according to a news report.</description><pubDate>Fri, 20 May 2005 15:25:00 EDT</pubDate></item><item><title>Coca-Cola hurt in the U.S.</title><link>http://money.cnn.com/2005/04/19/news/fortune500/coke_earns/index.htm</link><guid>http://money.cnn.com/2005/04/19/news/fortune500/coke_earns/index.htm</guid><description>Coca-Cola Co. said Tuesday its net income fell in the first quarter, as the world's largest soft drink maker, is in the midst of restructuring its worldwide operations and revamping its marketing strategy, continued to struggle with weak North America sales.</description><pubDate>Tue, 19 Apr 2005 10:37:00 EDT</pubDate></item><item><title>Coca-Cola, Pepsi in calorie battle</title><link>http://money.cnn.com/2005/03/22/news/fortune500/coke_pepsi/index.htm</link><guid>http://money.cnn.com/2005/03/22/news/fortune500/coke_pepsi/index.htm</guid><description>The beverage aisle is about to get more crowded as Pepsi and Coca-Cola debut new diet colas.</description><pubDate>Tue, 22 Mar 2005 15:00:00 EST</pubDate></item><item><title>Coke, Pepsi losing the fizz</title><link>http://money.cnn.com/2005/03/07/news/fortune500/cokepepsi_sales/index.htm</link><guid>http://money.cnn.com/2005/03/07/news/fortune500/cokepepsi_sales/index.htm</guid><description>Sugar isn't always sweet as both Coca-Cola and PepsiCo found out after seeing overall declines in their share of the U.S. carbonated soft drinks market last year, led by weak sales of Coke Classic and regular Pepsi.</description><pubDate>Mon, 07 Mar 2005 14:24:00 EST</pubDate></item><item><title>This election season, it's Coke vs. Pepsi</title><link>http://money.cnn.com/magazines/fortune/fortune_archive/2004/09/06/380317/index.htm</link><guid>http://money.cnn.com/magazines/fortune/fortune_archive/2004/09/06/380317/index.htm</guid><description>Some say they're tweedledum and tweedledee (or Tweedledum and Tweedledumber, as it was put by a particularly acid writer on I forget which fringe of the political spectrum). Despite the divisivenes...</description><pubDate>Mon, 06 Sep 2004 04:01:00 EDT</pubDate></item><item><title>Pepsi quenches thirst for choice</title><link>http://money.cnn.com/2004/08/06/news/fortune500/pepsi/index.htm</link><guid>http://money.cnn.com/2004/08/06/news/fortune500/pepsi/index.htm</guid><description>Pepsi has a drink for every occasion, whether it's trick-or-treating, sitting 'round the yule log or running for the border, offering two new holiday-themed soft drinks and a new Mountain Dew drink available only at Taco Bell.</description><pubDate>Fri, 06 Aug 2004 11:48:00 EDT</pubDate></item><item><title>Coke bests 2Q profit estimates</title><link>http://money.cnn.com/2004/07/22/news/fortune500/coke/index.htm</link><guid>http://money.cnn.com/2004/07/22/news/fortune500/coke/index.htm</guid><description>Coca-Cola Co., the world's largest beverage company, posted a second-quarter profit Thursday that beat Wall Street estimates. But it fell short of sales expectations, citing weakness in its international markets.</description><pubDate>Thu, 22 Jul 2004 18:24:00 EDT</pubDate></item><item><title>Hot or Not? Coca-Cola</title><link>http://money.cnn.com/2004/06/17/markets/hotornot_coke/index.htm</link><guid>http://money.cnn.com/2004/06/17/markets/hotornot_coke/index.htm</guid><description>It may be top dog in the cola wars, but Coca-Cola has been playing catch up on Wall Street for some time.</description><pubDate>Thu, 17 Jun 2004 13:13:00 EDT</pubDate></item><item><title>McDonald's gets low-carb Coke</title><link>http://money.cnn.com/2004/06/11/news/fortune500/mcdonalds_coke/index.htm</link><guid>http://money.cnn.com/2004/06/11/news/fortune500/mcdonalds_coke/index.htm</guid><description>McDonald's Corp., the No .1 fast-food chain that's been on a mission to its revamp its image, said it will offer Coca-Cola's new low-carb "C2" cola in a limited number of its restaurants.</description><pubDate>Fri, 11 Jun 2004 11:29:00 EDT</pubDate></item><item><title>Coke's C2 carves out the carbs</title><link>http://money.cnn.com/2004/05/25/news/fortune500/coke_c2/index.htm</link><guid>http://money.cnn.com/2004/05/25/news/fortune500/coke_c2/index.htm</guid><description>Coca-Cola's ad for the new C2 cola may be set to the Rolling Stones' classic "You Can't Always Get What You Want." But Coke's North American president doesn't seem to be buying that message when it comes to expectations for the low-carb, mid-calorie cola.</description><pubDate>Tue, 25 May 2004 14:03:00 EDT</pubDate></item><item><title>Coca-Cola launches low-carb C2 cola</title><link>http://money.cnn.com/2004/05/24/news/fortune500/coke/index.htm</link><guid>http://money.cnn.com/2004/05/24/news/fortune500/coke/index.htm</guid><description>Coca-Cola Co. Monday unveiled C2, a soft drink with less than half the calories and carbohydrates of the original Coke, and an ad campaign pitched at followers of trendy Atkins-style diets.</description><pubDate>Mon, 24 May 2004 21:55:00 EDT</pubDate></item><item><title>Coca-Cola: Red, white and a little gray</title><link>http://money.cnn.com/2004/04/20/news/fortune500/coke/index.htm</link><guid>http://money.cnn.com/2004/04/20/news/fortune500/coke/index.htm</guid><description>Don't expect Cola-Cola shareholders to "relax with a Coke" when they gather for their annual meeting Wednesday.</description><pubDate>Tue, 20 Apr 2004 13:17:00 EDT</pubDate></item><item><title>Lower-carb Coke on the way</title><link>http://money.cnn.com/2004/04/19/news/fortune500/coke/index.htm</link><guid>http://money.cnn.com/2004/04/19/news/fortune500/coke/index.htm</guid><description>Coca-Cola Co. said Monday it will launch a soft-drink with half the carbohydrates of traditional colas this summer as the world's largest soft-drink firm looks to capitalize on the low-carb diet craze.</description><pubDate>Mon, 19 Apr 2004 17:16:00 EDT</pubDate></item><item><title>The Brand King's Challenge When it comes to image             making, PepsiCo is one of the smartest companies around. But      </title><link>http://money.cnn.com/magazines/fortune/fortune_archive/2004/04/05/366364/index.htm</link><guid>http://money.cnn.com/magazines/fortune/fortune_archive/2004/04/05/366364/index.htm</guid><description>At the Cooper clinic, a health-and-fitness boot camp in Dallas,  Ken Cooper and Steve Reinemund are collaborating to change American diets. On a basic point, though, the two men are at odds. Dr. Co...</description><pubDate>Mon, 05 Apr 2004 04:01:00 EDT</pubDate></item><item><title>Salt, pepper and Diet Coke with lime?</title><link>http://money.cnn.com/2004/01/15/news/companies/coke/index.htm</link><guid>http://money.cnn.com/2004/01/15/news/companies/coke/index.htm</guid><description>Coca-Cola Co. made two moves this week to boost sagging soda sales in the United States.</description><pubDate>Thu, 15 Jan 2004 18:08:00 EST</pubDate></item><item><title>Has Coke Lost Its Fizz? Trouble at home and a less-than-refreshing outlook abroad make the soda giant's prospects look flat.</title><link>http://money.cnn.com/magazines/fortune/fortune_archive/2003/11/10/352865/index.htm</link><guid>http://money.cnn.com/magazines/fortune/fortune_archive/2003/11/10/352865/index.htm</guid><description>Over the summer in Japan, Coca-Cola launched a low-calorie beverage containing six minerals, named Tarumi. Translation? "To sag." It's intention, of course, is to prevent soda drinkers from doing j...</description><pubDate>Mon, 10 Nov 2003 05:01:00 EST</pubDate></item><item><title>Meals Without Wheels Some foods evoke a unique sense of place--but you can enjoy them anywhere</title><link>http://money.cnn.com/magazines/moneymag/moneymag_archive/2003/06/01/342750/index.htm</link><guid>http://money.cnn.com/magazines/moneymag/moneymag_archive/2003/06/01/342750/index.htm</guid><description>America is full of foods that are deeply woven into the fabric of their local regions while remaining virtually unknown in other parts of the country. But what if you don't have the time to travel ...</description><pubDate>Sun, 01 Jun 2003 04:01:00 EDT</pubDate></item><item><title>We've Got To Stop Eating Like This If food companies             are to grow, so must we, it seems. What would transform our    </title><link>http://money.cnn.com/magazines/fortune/fortune_archive/2003/02/03/336436/index.htm</link><guid>http://money.cnn.com/magazines/fortune/fortune_archive/2003/02/03/336436/index.htm</guid><description>And how is the food at the Calhoun School in Manhattan this year, now that Chef Bobo is in charge? </description><pubDate>Mon, 03 Feb 2003 05:01:00 EST</pubDate></item><item><title>Crossing Over The Crowleys own two businesses--a ski             area and a soda bottler--with nothing in common. Or so you     </title><link>http://money.cnn.com/magazines/fsb/fsb_archive/2002/12/01/333883/index.htm</link><guid>http://money.cnn.com/magazines/fsb/fsb_archive/2002/12/01/333883/index.htm</guid><description>Chris Crowley, arms folded over his crisp yellow tie, is staring at a very loud, very wet machine. The contraption--a $600,000 Crown Simplimatic soda canner he bought for $225,000--is working flawl...</description><pubDate>Sun, 01 Dec 2002 05:01:00 EST</pubDate></item><item><title>Winning in the Water Fight</title><link>http://money.cnn.com/magazines/fortune/fortune_archive/2002/03/04/319144/index.htm</link><guid>http://money.cnn.com/magazines/fortune/fortune_archive/2002/03/04/319144/index.htm</guid><description>Forget the cola wars. The most brutal battle in the beverage industry is the one for dominance of bottled water. With the niche growing at a 30% annual clip, bottled water will likely catapult ahea...</description><pubDate>Mon, 04 Mar 2002 05:01:00 EST</pubDate></item><item><title>Who's In Charge Here? Coke's sales are weak. Its             stock is down. Its execution is lousy. And one more thing...</title><link>http://money.cnn.com/magazines/fortune/fortune_archive/2001/12/24/315313/index.htm</link><guid>http://money.cnn.com/magazines/fortune/fortune_archive/2001/12/24/315313/index.htm</guid><description>Given the way Steve Heyer has muscled into Coca-Cola, you have to wonder if the new guy will roll over everyone in his path. Formerly one of Ted Turner's favorite lieutenants at Turner Broadcasting...</description><pubDate>Mon, 24 Dec 2001 05:01:00 EST</pubDate></item><item><title>Up With Preservation...Behind Havana Cola...Goodbye, Mr. Musk</title><link>http://money.cnn.com/magazines/fortune/fortune_archive/1999/11/08/268827/index.htm</link><guid>http://money.cnn.com/magazines/fortune/fortune_archive/1999/11/08/268827/index.htm</guid><description>History lesson: Preservationists who delight in the past are often portrayed as woefully ignorant of today's free-enterprise realities. But historic preservation, it turns out, is an awesome econom...</description><pubDate>Mon, 08 Nov 1999 05:01:00 EST</pubDate></item><item><title>The Aya-Cola Speaks, and We Can't Help But Listen</title><link>http://money.cnn.com/magazines/fortune/fortune_archive/1999/07/05/262395/index.htm</link><guid>http://money.cnn.com/magazines/fortune/fortune_archive/1999/07/05/262395/index.htm</guid><description>Leave it to Sergio Zyman, the enfant terrible of marketing, to jostle us with a title like The End of Marketing As We Know It (HarperBusiness, $26). The name of his new book is like the author--arr...</description><pubDate>Mon, 05 Jul 1999 04:01:00 EDT</pubDate></item><item><title>Doug Is It Coke's new CEO is following a tough act             indeed. But he's as driven as they come--and he shows signs      </title><link>http://money.cnn.com/magazines/fortune/fortune_archive/1998/05/25/242788/index.htm</link><guid>http://money.cnn.com/magazines/fortune/fortune_archive/1998/05/25/242788/index.htm</guid><description>It is nighttime in Shanghai, and by rights Doug Ivester should be in bed. He arrived here from Atlanta late last night, having spent a good part of his 51st birthday in an airplane. He was up early...</description><pubDate>Mon, 25 May 1998 04:01:00 EDT</pubDate></item><item><title>WHERE COKE GOES FROM HERE</title><link>http://money.cnn.com/magazines/fortune/fortune_archive/1997/10/13/232494/index.htm</link><guid>http://money.cnn.com/magazines/fortune/fortune_archive/1997/10/13/232494/index.htm</guid><description>When Coca-Cola revealed at the close of business on Monday, September 8, that Chairman and CEO Roberto Goizueta has lung cancer, the reaction on Wall Street signaled a sober reality: It's okay for ...</description><pubDate>Mon, 13 Oct 1997 04:01:00 EDT</pubDate></item><item><title>BRANSON'S AMERICAN INVASION AIRLINES, APPAREL, COLA, INSURANCE, RECORDS, SPIRITS ...</title><link>http://money.cnn.com/magazines/fortune/fortune_archive/1996/12/09/219336/index.htm</link><guid>http://money.cnn.com/magazines/fortune/fortune_archive/1996/12/09/219336/index.htm</guid><description>Midnight at Carre, Brussels' hottest nightclub. Madonna's "Like a Virgin" blasts from the sound system. The screens at the back of the stage, emblazoned with a giant label for Virgin Vodka, fly apa...</description><pubDate>Mon, 09 Dec 1996 05:01:00 EST</pubDate></item><item><title>HOW COKE IS KICKING PEPSI'S CAN IT'S THE BLOODIEST             CLASH YET OF THE COLA TITANS. COKE, WITH ITS RELENTLESS          </title><link>http://money.cnn.com/magazines/fortune/fortune_archive/1996/10/28/203906/index.htm</link><guid>http://money.cnn.com/magazines/fortune/fortune_archive/1996/10/28/203906/index.htm</guid><description>Inside the chairman's office on the 25th floor of Coca-Cola's stately headquarters in Atlanta, in the top left-hand drawer of his desk, Roberto Goizueta has for many years kept two charts. One desc...</description><pubDate>Mon, 28 Oct 1996 05:01:00 EST</pubDate></item><item><title>PEPSICO'S NEW GENERATION ROGER ENRICO, PEPSICO'S NEW             CEO, HAS TRAVELED A CAREER PATH AS CURIOUS AS THEY COME. BUT   </title><link>http://money.cnn.com/magazines/fortune/fortune_archive/1996/04/01/210991/index.htm</link><guid>http://money.cnn.com/magazines/fortune/fortune_archive/1996/04/01/210991/index.htm</guid><description>ROGER ENRICO has done about everything you're not supposed to do to reach the top. The son of a small-town factory foreman, he never earned an MBA. He's drifted around PepsiCo, running a huge busin...</description><pubDate>Mon, 01 Apr 1996 05:01:00 EST</pubDate></item><item><title>ROBERTO GOIZUETA AND JACK WELCH: THE WEALTH BUILDERS             HOW A PATRICIAN CUBAN EMIGRE AND A TRAIN CONDUCTOR'S SON       </title><link>http://money.cnn.com/magazines/fortune/fortune_archive/1995/12/11/208459/index.htm</link><guid>http://money.cnn.com/magazines/fortune/fortune_archive/1995/12/11/208459/index.htm</guid><description>THERE ARE ALL SORTS of ways to grade a chief executive. Look at his return on equity. Calculate his return on investment. Take quarterly note of his earnings growth. Rank him against his peers. Ran...</description><pubDate>Mon, 11 Dec 1995 05:01:00 EST</pubDate></item><item><title>COKE'S MONSTER BOTTLER HAS LATIN FIZZ</title><link>http://money.cnn.com/magazines/fortune/fortune_archive/1995/12/11/208428/index.htm</link><guid>http://money.cnn.com/magazines/fortune/fortune_archive/1995/12/11/208428/index.htm</guid><description>Hey, gringo, want to add some Latin American flavor to your dull portfolio? You're in luck: A band of Wall Street analysts says the stock of Panamerican Beverages (PB, NYSE) is a south-of-the-borde...</description><pubDate>Mon, 11 Dec 1995 05:01:00 EST</pubDate></item><item><title>SO YOU FAIL. NOW BOUNCE BACK!</title><link>http://money.cnn.com/magazines/fortune/fortune_archive/1995/05/01/202473/index.htm</link><guid>http://money.cnn.com/magazines/fortune/fortune_archive/1995/05/01/202473/index.htm</guid><description>If ever there were a failure destined to kill a career, New Coke was it. Sergio Zyman was the marketing man behind the most disastrous product launch since the Edsel. Wounded, he left Coca-Cola a y...</description><pubDate>Mon, 01 May 1995 04:01:00 EDT</pubDate></item><item><title>WINNING IDEAS FROM MAVERICK MANAGERS UNCONVENTIONAL             LEADERS SHARE AN ABILITY TO STUN THE COMPETITION WITH THEIR     </title><link>http://money.cnn.com/magazines/fortune/fortune_archive/1995/02/06/201843/index.htm</link><guid>http://money.cnn.com/magazines/fortune/fortune_archive/1995/02/06/201843/index.htm</guid><description>Now that a wholesale embrace of reengineering, teamwork, and empowerment threatens to reduce American companies to a state of competitive parity, who will break out of the pack in the coming years?...</description><pubDate>Mon, 06 Feb 1995 05:01:00 EST</pubDate></item><item><title>YOULL NEVER GUESS WHO REALLY MAKES... In a growing number of major industries, famous manufacturers are making less of what they</title><link>http://money.cnn.com/magazines/fortune/fortune_archive/1994/10/03/79796/index.htm</link><guid>http://money.cnn.com/magazines/fortune/fortune_archive/1994/10/03/79796/index.htm</guid><description>CONVENTIONAL wisdom holds that real industrial companies, the bedrock of American commerce, manufacture their own products. But the C.W. is wrong again: Many top so-called industrials manufacture a...</description><pubDate>Mon, 03 Oct 1994 04:01:00 EDT</pubDate></item><item><title>UPSTART COTT CHALLENGES THE COLA KINGS </title><link>http://money.cnn.com/magazines/fortune/fortune_archive/1994/08/08/79606/index.htm</link><guid>http://money.cnn.com/magazines/fortune/fortune_archive/1994/08/08/79606/index.htm</guid><description>Pepsi isn't the only company stirring up international cola wars. A new combatant is Cott. The Toronto-based company makes remarkably good-tasting private-label colas and other soft drinks, package...</description><pubDate>Mon, 08 Aug 1994 04:01:00 EDT</pubDate></item><item><title>PEPSI OPENS A SECOND FRONT After years of floundering overseas, Pepsi is at it again, brazenly attacking Coke's foreign fortress</title><link>http://money.cnn.com/magazines/fortune/fortune_archive/1994/08/08/79607/index.htm</link><guid>http://money.cnn.com/magazines/fortune/fortune_archive/1994/08/08/79607/index.htm</guid><description>IF YOU WANT to get Stacey Clark's adrenaline flowing as fast and furiously as the Pepsi that apparently pumps through his veins, mention the cola wars in the United States. Thirty years ago, Coca-C...</description><pubDate>Mon, 08 Aug 1994 04:01:00 EDT</pubDate></item><item><title>TEENS THE MOST GLOBAL MARKET OF ALL They have moxie, money, and astonishing similarities in taste. If you're selling to teens in</title><link>http://money.cnn.com/magazines/fortune/fortune_archive/1994/05/16/79288/index.htm</link><guid>http://money.cnn.com/magazines/fortune/fortune_archive/1994/05/16/79288/index.htm</guid><description>IN A WORLD divided by trade wars and tribalism, teenagers, of all people, are the new unifying force. From the steamy playgrounds of Los Angeles to the stately boulevards of Singapore, kids show am...</description><pubDate>Mon, 16 May 1994 04:01:00 EDT</pubDate></item><item><title>BRANDS IT'S THRIVE OR DIE Private-label makers and their retailer conspirators are putting tremendous pressure on big brands. Fa</title><link>http://money.cnn.com/magazines/fortune/fortune_archive/1993/08/23/78236/index.htm</link><guid>http://money.cnn.com/magazines/fortune/fortune_archive/1993/08/23/78236/index.htm</guid><description>ISN'T IT WEIRD that an event connected with a brand name, Marlboro Friday, would cause such generic panic down on Wall Street and up on Madison Avenue? Since that April day when Philip Morris drew ...</description><pubDate>Mon, 23 Aug 1993 04:01:00 EDT</pubDate></item><item><title>THE WORLD'S BEST BRAND CEO Roberto Goizueta's heaviest burden is the load of expectations he has built up by making Coke shareho</title><link>http://money.cnn.com/magazines/fortune/fortune_archive/1993/05/31/77919/index.htm</link><guid>http://money.cnn.com/magazines/fortune/fortune_archive/1993/05/31/77919/index.htm</guid><description>IT'S BEEN more than 12 years now since the Coca-Cola Co.'s patriarch -- a nonagenarian, cigar-smoking, Old South tycoon known simply as The Boss -- emerged from the live-oak shadows of his Georgia ...</description><pubDate>Mon, 31 May 1993 04:01:00 EDT</pubDate></item><item><title>EUROFIZZ</title><link>http://money.cnn.com/magazines/fortune/fortune_archive/1993/03/22/77674/index.htm</link><guid>http://money.cnn.com/magazines/fortune/fortune_archive/1993/03/22/77674/index.htm</guid><description>The gurus of global marketing contend that no product is so perfect as a soft drink. From Tulsa to Timbuktu, Coke, for example, tastes the same and even gets pitched with identical TV commercials. </description><pubDate>Mon, 22 Mar 1993 05:01:00 EST</pubDate></item><item><title>PEPSICO IF IT AIN'T BROKE, FIX IT ANYWAY</title><link>http://money.cnn.com/magazines/fortune/fortune_archive/1992/12/28/77309/index.htm</link><guid>http://money.cnn.com/magazines/fortune/fortune_archive/1992/12/28/77309/index.htm</guid><description>YOU MIGHT figure that a company doubling profits every five years doesn't need much fixing, yet PepsiCo is overhauling businesses and revamping products almost as if it were desperate. Explains CEO...</description><pubDate>Mon, 28 Dec 1992 05:01:00 EST</pubDate></item><item><title>COKE'S PLAN TO PUMP UP THE VOLUME Coca-Cola has misstepped in the U.S. market. Now the company and its biggest bottler are betti</title><link>http://money.cnn.com/magazines/fortune/fortune_archive/1991/11/18/75752/index.htm</link><guid>http://money.cnn.com/magazines/fortune/fortune_archive/1991/11/18/75752/index.htm</guid><description>IF YOU KNOW the Coca-Cola Co. or have ridden the stock's 1,000% rise this past decade, you know the power behind the pop: It's those wonderfully profitable international operations. But you may not...</description><pubDate>Mon, 18 Nov 1991 05:01:00 EST</pubDate></item><item><title>PEPSI KEEPS ON GOING AFTER NO. 1 Scrapping with Coca-Cola has produced a company with an attitude -- and record profits. Now it'</title><link>http://money.cnn.com/magazines/fortune/fortune_archive/1991/03/11/74767/index.htm</link><guid>http://money.cnn.com/magazines/fortune/fortune_archive/1991/03/11/74767/index.htm</guid><description>OUR GOAL is simply to be the best consumer products company in the world,'' says PepsiCo Chief Executive Wayne Calloway. Is he joking? Doesn't everybody know from the Coke vs. Pepsi battles that Ca...</description><pubDate>Mon, 11 Mar 1991 05:01:00 EST</pubDate></item><item><title>COKE GETS OFF ITS CAN IN EUROPE The Atlanta powerhouse figures that's where the greatest promise is in the Nineties. So it has a</title><link>http://money.cnn.com/magazines/fortune/fortune_archive/1990/08/13/73901/index.htm</link><guid>http://money.cnn.com/magazines/fortune/fortune_archive/1990/08/13/73901/index.htm</guid><description>WHEN THE MAKER of the world's most popular product changes the way it does business, you at least have to take notice. And when it does this in the market it expects to be its most profitable in th...</description><pubDate>Mon, 13 Aug 1990 04:01:00 EDT</pubDate></item><item><title>COMPANIES TO WATCH</title><link>http://money.cnn.com/magazines/fortune/fortune_archive/1990/04/23/73419/index.htm</link><guid>http://money.cnn.com/magazines/fortune/fortune_archive/1990/04/23/73419/index.htm</guid><description>PALL CORP. There's money in separating the wheat from the chaff. David Pall, 76, a chemist who helped design a filter for the Manhattan Project atomic program in 1941 -- it winnowed uranium 235 fro...</description><pubDate>Mon, 23 Apr 1990 04:01:00 EDT</pubDate></item><item><title>PRODUCTS TO WATCH</title><link>http://money.cnn.com/magazines/fortune/fortune_archive/1990/01/15/72975/index.htm</link><guid>http://money.cnn.com/magazines/fortune/fortune_archive/1990/01/15/72975/index.htm</guid><description>ELDER CARE COUNSELING Halfway across the country your widowed mother is recovering from a recent stroke. The worst is over, and the hospital is letting her go home. But she needs special therapy an...</description><pubDate>Mon, 15 Jan 1990 05:01:00 EST</pubDate></item><item><title>WHAT THE 'GREENS' MEAN FOR BUSINESS Western Europe's environmental movement is a boon for some companies, a bane for others. U.S</title><link>http://money.cnn.com/magazines/fortune/fortune_archive/1989/10/23/72606/index.htm</link><guid>http://money.cnn.com/magazines/fortune/fortune_archive/1989/10/23/72606/index.htm</guid><description>AMERICA'S GROWING environmental concern has been matched, and in many ways exceeded, by the stunning rise of the so-called Green movement in Western Europe. Once thought of as little more than busi...</description><pubDate>Mon, 23 Oct 1989 04:01:00 EDT</pubDate></item><item><title>THOSE HIGHFLYING PEPSICO MANAGERS How does a soda-pop company develop some of America's most sought-after executives? By evaluat</title><link>http://money.cnn.com/magazines/fortune/fortune_archive/1989/04/10/71827/index.htm</link><guid>http://money.cnn.com/magazines/fortune/fortune_archive/1989/04/10/71827/index.htm</guid><description>GRAB ANY Wall Street analyst by the lapels and he'll tell you PepsiCo is a brilliant marketing company. Well, sure, but then ask CEO Wayne Calloway how it got that way and he'll talk not about thos...</description><pubDate>Mon, 10 Apr 1989 04:01:00 EDT</pubDate></item><item><title>YES, YOU CAN MANAGE LONG TERM Executives complain that Wall Street won't let them look past the here and now. But they're just m</title><link>http://money.cnn.com/magazines/fortune/fortune_archive/1988/11/21/71299/index.htm</link><guid>http://money.cnn.com/magazines/fortune/fortune_archive/1988/11/21/71299/index.htm</guid><description>ASK A CHIEF EXECUTIVE about the stock market and you're likely to walk away with your ears ringing. ''I defy anyone to run a company with the immediacy demanded today,'' Champion International's An...</description><pubDate>Mon, 21 Nov 1988 05:01:00 EST</pubDate></item><item><title>POP GOES THEIR PROFIT In just four years, Hicks &amp;amp; Haas, a Dallas leveraged-buyout boutique you've never heard of, has rechar</title><link>http://money.cnn.com/magazines/fortune/fortune_archive/1988/02/15/70194/index.htm</link><guid>http://money.cnn.com/magazines/fortune/fortune_archive/1988/02/15/70194/index.htm</guid><description>THEY ARE the uncrowned kings of un-cola, the segment of the soft drink market that includes 7 Up, Sprite, ginger ale, root beer, and other beverages commonly known as mixers. But Thomas Hicks and R...</description><pubDate>Mon, 15 Feb 1988 05:01:00 EST</pubDate></item><item><title>ON THE RISE</title><link>http://money.cnn.com/magazines/fortune/fortune_archive/1987/11/23/69866/index.htm</link><guid>http://money.cnn.com/magazines/fortune/fortune_archive/1987/11/23/69866/index.htm</guid><description>Martha H. Sewell, 38 EASTMAN KODAK Kodak's new film star is overseeing the company's first new factory in more than a decade. The $200-million plant, located in Rochester, New York, will make color...</description><pubDate>Mon, 23 Nov 1987 05:01:00 EST</pubDate></item><item><title>HE PUT THE KICK BACK INTO COKE The 101-year-old company's boss, a brainy chemical engineer from Havana, is not afraid to break w</title><link>http://money.cnn.com/magazines/fortune/fortune_archive/1987/10/26/69725/index.htm</link><guid>http://money.cnn.com/magazines/fortune/fortune_archive/1987/10/26/69725/index.htm</guid><description>THREE OR FOUR times a day Roberto C. Goizueta, the aristocratic Cuban-born chief executive of Coca-Cola, walks out of his oak-floored office in Atlanta and down the hall to a Quotron machine, where...</description><pubDate>Mon, 26 Oct 1987 05:01:00 EST</pubDate></item><item><title>PEPSI AND COCA-COLA: THE ALL-AMERICAN WORLDWIDE WAR</title><link>http://money.cnn.com/magazines/fortune/fortune_archive/1987/10/26/69724/index.htm</link><guid>http://money.cnn.com/magazines/fortune/fortune_archive/1987/10/26/69724/index.htm</guid><description>When it comes to soft drinks, it's an all-out cola war, and no one really matters but Coca-Cola and Pepsi. Although success in the soft drink market can be measured several ways, the measure that c...</description><pubDate>Mon, 26 Oct 1987 05:01:00 EST</pubDate></item><item><title>THE NEW SHOW AT NEIMAN-MARCUS A little-known empire of movie houses and soft drink bottlers, General Cinema, is buying up contro</title><link>http://money.cnn.com/magazines/fortune/fortune_archive/1987/04/27/68951/index.htm</link><guid>http://money.cnn.com/magazines/fortune/fortune_archive/1987/04/27/68951/index.htm</guid><description>FOR MOST of his 25 years as top banana at General Cinema Corp., Chairman Richard Smith has faced a problem other C.E.O.s would love: too much cash. The movie theaters he inherited from his father i...</description><pubDate>Mon, 27 Apr 1987 04:01:00 EDT</pubDate></item><item><title>THE COLA WARRIOR In which the president of Pepsi-Cola explains how good conquered evil in the soft drink market.</title><link>http://money.cnn.com/magazines/fortune/fortune_archive/1987/02/16/68657/index.htm</link><guid>http://money.cnn.com/magazines/fortune/fortune_archive/1987/02/16/68657/index.htm</guid><description>To the list of American businessmen writing books about themselves, or at least causing such books to be written, we can now add Roger Enrico, president and C.E.O. of PepsiCo Worldwide Beverages (a...</description><pubDate>Mon, 16 Feb 1987 05:01:00 EST</pubDate></item><item><title>YES, ANTITRUST CAN STILL SAY NO There was some doubt about that for a while, but recently proposed mergers have run into unexpec</title><link>http://money.cnn.com/magazines/fortune/fortune_archive/1986/09/01/67984/index.htm</link><guid>http://money.cnn.com/magazines/fortune/fortune_archive/1986/09/01/67984/index.htm</guid><description>WITH REGULATORS blessing mergers galore in recent years, some observers have characterized the Reagan Administration's antitrust policies in just two words: Anything goes. But suddenly this widespr...</description><pubDate>Mon, 01 Sep 1986 04:01:00 EDT</pubDate></item><item><title>PepsiCo: Still a Marketing Juggernaut</title><link>http://money.cnn.com/magazines/fortune/fortune_archive/1986/06/09/67655/index.htm</link><guid>http://money.cnn.com/magazines/fortune/fortune_archive/1986/06/09/67655/index.htm</guid><description>Superstar Michael Jackson has reason to gloat, having hammered out a recordbreaking $10-million-plus contract to perform in PepsiCo ads for the next three years. But as some Wall Streeters see it, ...</description><pubDate>Mon, 09 Jun 1986 04:01:00 EDT</pubDate></item><item><title>PEPSI'S PITCH TO QUENCH CHINESE THIRSTS Chairman Donald Kendall turned his board of directors into traveling salesmen as they ba</title><link>http://money.cnn.com/magazines/fortune/fortune_archive/1986/03/17/67262/index.htm</link><guid>http://money.cnn.com/magazines/fortune/fortune_archive/1986/03/17/67262/index.htm</guid><description>MANY mass-marketers dream of selling to China's one billion people. Some think of the market less elegantly as two billion armpits. To PepsiCo, though, the market is mouths, and the People's Republ...</description><pubDate>Mon, 17 Mar 1986 05:01:00 EST</pubDate></item><item><title>The Juice joins the soda wars</title><link>http://money.cnn.com/magazines/fortune/fortune_archive/1985/09/30/66482/index.htm</link><guid>http://money.cnn.com/magazines/fortune/fortune_archive/1985/09/30/66482/index.htm</guid><description>In the soft-drink industry, where a successful new product can be like hitting the New York lottery, companies are placing their bets on an unlikely combination: carbonated beverages with real frui...</description><pubDate>Mon, 30 Sep 1985 04:01:00 EDT</pubDate></item><item><title>WHEN YOU WISH UPON A STAR Spending big to put a famous face in a commercial rarely works. For one thing, viewers believe the cel</title><link>http://money.cnn.com/magazines/fortune/fortune_archive/1985/08/19/66318/index.htm</link><guid>http://money.cnn.com/magazines/fortune/fortune_archive/1985/08/19/66318/index.htm</guid><description>THE NEXT TIME the creative types at your advertising agency suggest hiring a celebrity for your campaign, think hard before saying yes. Many admen agree that celebrities are being enlisted to pitch...</description><pubDate>Mon, 19 Aug 1985 04:01:00 EDT</pubDate></item><item><title>COKE'S BRAND-LOYALTY LESSON Brand loyalty? Everyone knows Americans don't have much anymore. Or do they? Ask the folks at Coca-C</title><link>http://money.cnn.com/magazines/fortune/fortune_archive/1985/08/05/66245/index.htm</link><guid>http://money.cnn.com/magazines/fortune/fortune_archive/1985/08/05/66245/index.htm</guid><description>MARKETERS battling to keep competitors from grabbing off customers complain that there just doesn't seem to be as much brand loyalty around as there used to be. Yet when Coca-Cola Co. dared to tamp...</description><pubDate>Mon, 05 Aug 1985 04:01:00 EDT</pubDate></item><item><title>Old Coke is it</title><link>http://money.cnn.com/magazines/fortune/fortune_archive/1985/08/05/66273/index.htm</link><guid>http://money.cnn.com/magazines/fortune/fortune_archive/1985/08/05/66273/index.htm</guid><description>In what will go down as one of the classic marketing retreats in the annals of business, Coca-Cola admitted it goofed by taking old Coke off the market in May when it introduced new Coke, a sweeter...</description><pubDate>Mon, 05 Aug 1985 04:01:00 EDT</pubDate></item><item><title>SOFT DRINK WARS: THE NEXT BATTLE The reformulation of Coke has given the feuding cola giants a chance to go at each other again.</title><link>http://money.cnn.com/magazines/fortune/fortune_archive/1985/06/24/66022/index.htm</link><guid>http://money.cnn.com/magazines/fortune/fortune_archive/1985/06/24/66022/index.htm</guid><description>IN THE U.S. SOFT DRINK industry, where 1% of the market is worth $300 million in retail sales, Coca-Cola and PepsiCo don't wage mere market share battles. They fight holy wars. These days the fight...</description><pubDate>Mon, 24 Jun 1985 04:01:00 EDT</pubDate></item><item><title>HOW COKE DECIDED A NEW TASTE WAS IT Losing out to Pepsi in important markets, Coca-Cola launched a $4-million consumer test that</title><link>http://money.cnn.com/magazines/fortune/fortune_archive/1985/05/27/65859/index.htm</link><guid>http://money.cnn.com/magazines/fortune/fortune_archive/1985/05/27/65859/index.htm</guid><description>IT'S ONE of the boldest gambles in marketing history, but Coca-Cola Chairman Roberto Goizueta, 53, says he has no qualms about changing the world's favorite soft drink after 99 years: ''I was much ...</description><pubDate>Mon, 27 May 1985 04:01:00 EDT</pubDate></item><item><title>PROCTER &amp;amp; GAMBLE'S COMEBACK PLAN The colossus of Cincinnati is scoring in orange juice and other new markets, and defending </title><link>http://money.cnn.com/magazines/fortune/fortune_archive/1985/02/04/65542/index.htm</link><guid>http://money.cnn.com/magazines/fortune/fortune_archive/1985/02/04/65542/index.htm</guid><description>PROCTER &amp;amp; GAMBLE is likely to report its first annual earnings decline in 33 years in the fiscal year ending in June. Profits fell 18% in the first fiscal quarter, and security analysts expect P&amp;amp;G ...</description><pubDate>Mon, 04 Feb 1985 05:01:00 EST</pubDate></item><item><title>COKE AND PEPSI STOMP ON THE LITTLE GUYS The soft-drink giants are pouring lots of money into U.S. supermarkets to get the best d</title><link>http://money.cnn.com/magazines/fortune/fortune_archive/1985/01/07/65443/index.htm</link><guid>http://money.cnn.com/magazines/fortune/fortune_archive/1985/01/07/65443/index.htm</guid><description>IN THAT CLUTTERED AREA at the end of your supermarket's soft-drink aisle, Coca-Cola and Pepsi-Cola bottlers are fighting a ferocious  war. Stacked high with eight-packs and two-liter bottles and ad...</description><pubDate>Mon, 07 Jan 1985 05:01:00 EST</pubDate></item></channel></rss>