At Wednesday's announcement of Google's +1, the company was coy about comparing its experimental product to the longstanding Facebook Like button. But in the two companies' ongoing battle for ad dollars, +1 is a clear shot across Facebook's bow.
Just in case you haven't heard it enough: It's tough to get a job these days. So tough, in fact, that it's not unlikely for a job seeker to spend six months or longer looking for a job before getting one.
Twitter this week began testing a new type of advertising: "Promoted Trends." Under the new system, brands can pay to appear below the "Trending Topics," the most talked-about terms on Twitter at any given moment.
The European Court of Justice in Luxembourg ruled this morning on whether Google violated trademarks by selling brand-name keywords to competitors -- for example, allowing makers of Louis Vuitton knockoff or competitor handbags to buy the keyword "Louis Vuitton." The practice had been challenged by several trademark owners, led by Vuitton's parent company, luxury conglomerate LVMH. And while both sides are claiming victory, it's clear that the big losers are advertisers -- many of whom are small businesses, hoping to be noticed -- who now face potential legal peril when they go shopping for keywords.
As a small business in a small town, we rely heavily on phone-book advertising for our law firm. We have recently expanded to create a Web site. We have tried to keep it informative to draw in potential clients. We currently use Google AdWords and are listed as a member of the AARP Legal Services Network. Can you make any suggestions as to how we can improve our Web site to attract people who are using the Internet to search for an appropriate attorney in this area?
Last September, Polly Liu started having serious doubts about her wedding favors company, Beau-coup.com. During the previous six years, Liu, 36, had grown the online-only retailer into a 30-employee, $10-million-a-year operation. But with the economy entering a miserable patch, she wasn't sure it made sense to stay in a business that catered expensive happy occasions.
When any company has been as successful as Google it's tempting to believe it has nowhere to go but down. And many point to potential weak spots: growing internal bureaucracy, insurgent search competitors, and the returning strength of Yahoo. Meanwhile, its much-touted recent initiatives - the Open Handset Alliance for cellphones, OpenSocial for software on social networks, and plans to spend billions buying wireless spectrum space - could easily fizzle.
Q. My website, which aggregates deals on travel and electronics, isn't getting much traffic from Google AdWords. How do I market my site and generate traffic on a small budget? - Kamlesh Patel, Director, Grab2travel.com
Social networking Web site Facebook is working on an advertising system to allow marketers to target users with ads based on the information that people reveal about themselves on the site, The Wall Street Journal reported Thursday.
Finding customers on the Web nowadays sounds so easy: Sign up for Google AdWords, tap out a punchy two-line pitch, and let the power of search take over. Millions of people spot your ad and -- poof -- the money starts pouring in.
Being a member of the tech media has its advantages sometimes. We get a first look at new gadgets and are able to spend time talking with inventors and businesspeople who are helping to shape the world of tomorrow.
A sage once noted that "all politics is local." More and more Internet search companies are taking that wisdom to heart and offering their users the ability to search not only across the Web, but in just a local area as well.