When Baskin-Robbins offered free scoops of ice cream for two hours on Japan's Ice Cream Day last month, 700,000 customers showed up at its 750 stores. But the hottest new thing in ice-cream-crazed ...
It's official; Alan Greenspan has pronounced the death of deflation. We have nothing to fear from falling prices. Whew, that's a load off your mind, huh?
Hello. My name is Andy, and I'm an ice-cream freak. As in "Quick stop the car! There's a scoop shop!" Or "Honey, I'm just going to pick up five pints of Haagen-Dazs on my way home." Ice-cream compa...
Around the corner from my apartment, about a five-minute walk away, is a Haagen-Dazs shop, and a few blocks past that is a Carvel. Both of them offer a yummy array of cones, sundaes and floats, but...
FROZEN YOGURT is ice cream's healthful alternative, right? Not necessarily. A four-ounce serving of Haagen-Dazs Vanilla Frozen Yogurt, for example, contains 170 calories, 50mg of cholesterol and 50...
KID'S VIDEO Ask your younger kids if they'd like to learn something about music history or theory, and you'll probably hear a resounding ''NO.'' But sit them down at the computer with Rock and Bach...
Steer your cart down the immaculate aisles of Fresh Fields' new 30,000-square- foot market in Alexandria, Va. for the first time and, while everything looks familiar, you sense the landscape is sub...
PC INTERPRETER You said you were fluent in Spanish on your resume -- 11 years ago. Now the boss is sending you to Madrid in a week. The PC Interpreter talking translator by British Boston Co. of To...
WHAT DO KIDS know about the world of work, that mysterious adult realm hidden behind the concrete walls of factories and the reflective windows of office towers? Not much, and not nearly enough to ...
When Baskin-Robbins offered free scoops of ice cream for two hours on Japan's Ice Cream Day last month, 700,000 customers showed up at its 750 stores. But the hottest new thing in ice-cream-crazed ...
It's official; Alan Greenspan has pronounced the death of deflation. We have nothing to fear from falling prices. Whew, that's a load off your mind, huh?
Hello. My name is Andy, and I'm an ice-cream freak. As in "Quick stop the car! There's a scoop shop!" Or "Honey, I'm just going to pick up five pints of Haagen-Dazs on my way home." Ice-cream compa...
Around the corner from my apartment, about a five-minute walk away, is a Haagen-Dazs shop, and a few blocks past that is a Carvel. Both of them offer a yummy array of cones, sundaes and floats, but...
FROZEN YOGURT is ice cream's healthful alternative, right? Not necessarily. A four-ounce serving of Haagen-Dazs Vanilla Frozen Yogurt, for example, contains 170 calories, 50mg of cholesterol and 50...
KID'S VIDEO Ask your younger kids if they'd like to learn something about music history or theory, and you'll probably hear a resounding ''NO.'' But sit them down at the computer with Rock and Bach...
Steer your cart down the immaculate aisles of Fresh Fields' new 30,000-square- foot market in Alexandria, Va. for the first time and, while everything looks familiar, you sense the landscape is sub...
PC INTERPRETER You said you were fluent in Spanish on your resume -- 11 years ago. Now the boss is sending you to Madrid in a week. The PC Interpreter talking translator by British Boston Co. of To...
WHAT DO KIDS know about the world of work, that mysterious adult realm hidden behind the concrete walls of factories and the reflective windows of office towers? Not much, and not nearly enough to ...
Sure, sex sells. But should lust be used to sell ice cream or personal computers (see photos)? That's the debate roiling some quarters in Britain and Sweden. British editorial writers, cartoonists,...
In which Kindly Dr. Keeping Up gamely tries to explain both the headline above and the antipulchritude perspective of Naomi Wolf, authoress of The Beauty Myth: How Images of Beauty Are Used Against...
HAAGEN-DAZS FROZEN YOGURT Is the search for the ultimate low-guilt treat over? Haagen-Dazs, a unit of Britain's Grand Metropolitan in Teaneck, New Jersey, has unveiled a frozen yogurt. Like its ult...
SPECIAL REPORT/COVER STORIES 36 WHAT COMES NEXT War taught the U.S. that high-tech weapons can work and the volunteer Army can fight. Now the first step to an enduring peace is a Palestinian settle...
Harvard's just sent one of those thick, juicy envelopes -- meaning that you're in -- and now you're asking yourself: Do I accept? (Yes!) Or do I spend the next four years at some fine state school ...
Your patience melts along with your Haagen-Dazs as the shopper ahead of you in the supermarket checkout line extracts a wad of cents-off coupons from his pocket. You scan the tabloid headlines (WED...
Fashion doyennes have declared the linebacker look passe, but a lot of women aren't listening. Kathleen Kirkwood isn't. Not only does the former Ford agency model wear shoulder pads, she also sells...
BRACE yourselves marketers: The yuppies, those ambitious, self-obsessed, young baby-boomers who flaunted their affluence and fascinated Madison Avenue, are toning down the flash. After leading thei...
When he commutes across Tokyo to classes, university student Ryoichi Mizutani, 18, carries his books in a $100 black Valentino shoulder bag and his subway pass in a $60 Louis Vuitton wallet. Naomi ...
For many Americans, unless something is made in the U.K. or fabrique en France it is just not up to snuff. Yet, as the following list of high-quality products demonstrates, we can glory in much of ...
We are sitting here glumly reading a book called Rating America's Corporate Conscience and trying to think of something discreditable about Pillsbury. This particular effort got under way soon afte...
In reaction against what threatens to become a never-ending pitch from advertisers, yuppies seem to be tiring of all the adulation, and some marketers seeking all those upwardly mobile dollars are ...
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