Can you believe that it's already been five years since Google went public?
Louis Sirico had no reason to suspect that he was flooding his customers' email inboxes with content they "didn't really care" about. Sirico is the founder of IndustryWizards.com, a San Jose, Calif.-based professional online network that connects industry experts with one another and provides its 50,000 members with high tech-related content, product reviews, and research via blogs, discussion forums and monthly e-newsletters.
Last September, Polly Liu started having serious doubts about her wedding favors company, Beau-coup.com. During the previous six years, Liu, 36, had grown the online-only retailer into a 30-employee, $10-million-a-year operation. But with the economy entering a miserable patch, she wasn't sure it made sense to stay in a business that catered expensive happy occasions.
Thinking of floating your small business on the software-as-a-service cloud? Maybe it's time to step back down to Earth.
Microsoft Corp. said Thursday that declining PC sales hurt revenue, as the software giant reported quarterly sales that fell for the first time in its 23-year history as a public company.
Have you ever seen "CMP," "CQM," or "PMP" behind someone's name and not had a clue what it meant -- or if it meant anything at all?
It's been a bad couple of months for the online advertising business. Those banner advertisements that run on the top and sides of websites? Down, by many measures. Search advertising, consisting of sponsored links that turn up on Google and other sites? Holding up, but not growing like it used to.
"I didn't come here to sell the company." That was the answer Carol Bartz gave at her first earnings presentation since being installed two weeks ago as Yahoo CEO. "I am here because I see a tremendous collection of assets, and because I want to help make Yahoo stronger." But when addressing the question whether she would sell the Internet company's search business, Bartz did not offer the same emphatic, "no."
Software maker Microsoft Corp. announced Thursday it will cut up to 5,000 jobs in the next year and a half, or 5.5% of its global workforce, citing further deterioration of global economic conditions.
Yahoo Inc. launched a much-anticipated upgrade to its online advertising system Wednesday as it tries to bring to graphical display ads some of the innovations that powered Google Inc.'s rapid rise in search marketing
Can you believe that it's already been five years since Google went public?
Louis Sirico had no reason to suspect that he was flooding his customers' email inboxes with content they "didn't really care" about. Sirico is the founder of IndustryWizards.com, a San Jose, Calif.-based professional online network that connects industry experts with one another and provides its 50,000 members with high tech-related content, product reviews, and research via blogs, discussion forums and monthly e-newsletters.
Last September, Polly Liu started having serious doubts about her wedding favors company, Beau-coup.com. During the previous six years, Liu, 36, had grown the online-only retailer into a 30-employee, $10-million-a-year operation. But with the economy entering a miserable patch, she wasn't sure it made sense to stay in a business that catered expensive happy occasions.
Thinking of floating your small business on the software-as-a-service cloud? Maybe it's time to step back down to Earth.
Microsoft Corp. said Thursday that declining PC sales hurt revenue, as the software giant reported quarterly sales that fell for the first time in its 23-year history as a public company.
Have you ever seen "CMP," "CQM," or "PMP" behind someone's name and not had a clue what it meant -- or if it meant anything at all?
It's been a bad couple of months for the online advertising business. Those banner advertisements that run on the top and sides of websites? Down, by many measures. Search advertising, consisting of sponsored links that turn up on Google and other sites? Holding up, but not growing like it used to.
"I didn't come here to sell the company." That was the answer Carol Bartz gave at her first earnings presentation since being installed two weeks ago as Yahoo CEO. "I am here because I see a tremendous collection of assets, and because I want to help make Yahoo stronger." But when addressing the question whether she would sell the Internet company's search business, Bartz did not offer the same emphatic, "no."
Software maker Microsoft Corp. announced Thursday it will cut up to 5,000 jobs in the next year and a half, or 5.5% of its global workforce, citing further deterioration of global economic conditions.
Yahoo Inc. launched a much-anticipated upgrade to its online advertising system Wednesday as it tries to bring to graphical display ads some of the innovations that powered Google Inc.'s rapid rise in search marketing
He made his mark at Microsoft as head of the company's worldwide sales force at a time when it seemed everyone hated the company - most of all its customers. In 2 1/2 years Kevin Johnson achieved a miracle: He turned Microsoft's customer satisfaction numbers around.
When Mark Bitterman, who calls himself a "selmelier," was trying to pump up sales at his gourmet salt shop, he knew standard marketing techniques such as radio ads and direct mail wouldn't be enough.
Dear FSB: I'm looking at marketing my Internet business, and at least three ad agencies called to say they'd provide services to attract customers to my new online e-store and Web site. They're asking me to pay between $2,000 and $3,000 to have a first conversation. Is this normal operating procedure for an ad agency? Also, would love suggestions on how to get traffic to my e-store. And do I need a business license for my online store?
Way to go, Steve Ballmer. You sure showed Yahoo who's boss!
Software giant Microsoft Corp. announced its fiscal third-quarter earnings Thursday, posting a quarterly profit that beat expectations thanks to strong sales of server software and Xbox 360 game consoles.
I constantly run into business owners who are beating the odds in this tough economy. In fact, they're finding that the downturn itself creates greater opportunity.
Dear FSB: I own www.Off-BaseHousing.com, an online real estate advertising company that specializes in military communities. We help military men and women find homes for sale and rent near military bases. With 500,000 military families relocating each year, we get a lot of military families visiting our website looking for homes. However, we are lacking home advertisements to meet the demand. How can I reach home owners that are trying to sell or rent their homes?
Microsoft Corp. made an unsolicited $44.6 billion cash and stock bid for Yahoo on Friday, setting the stage for a deal that would shake up the competitive and lucrative market for online advertising.
Dear FSB: We have a website (sellmyinventory.com) that is designed to help retail and wholesale business owners reduce or liquidate excess merchandise. Although our traffic has been growing of late, we haven't been able to target likely customers as precisely as we would wish. Any suggestions?
Dear FSB: I am co-owner of a fairly new company that helps companies get better pricing for the products and services they currently use. In effect, we enable you to outsource your purchasing department. Since we do a personal assessment of our customer companies, our business to date, is in the local market. What is the best way to market our services locally? Is online marketing still a viable option?
Time Warner, the world's largest media conglomerate, reported third-quarter earnings that met Wall Street expectations on better than expected revenue. The company also reaffirmed its outlook for the rest of the year and announced an acquisition by its online unit.
You can't expect to compete as a small business today without taking advantage of online marketing tools. These links can help.
In an era where the Web is king, Microsoft is no longer regarded as a growth stock. But if the company's bets on new businesses pan out, it could become one again.
Yahoo's top sales executive is leaving the company in the latest reorganization by President Susan Decker that merges sales into a broader division that seeks new partnership deals such as ones it has struck with eBay, Comcast and newspaper publishers.
Online advertising could take a hit from the problems in the subprime mortgage sector, according to a published report.
Q: I'm told that it can cost $200,000 to $500,000 to open up a foreign office. Is there a cheaper way to set up shop with only a sales rep or two, if you just want to test the market? -- Scot Wingo, CEO, ChannelAdvisor
Q I'm told that it can cost $200,000 to $500,000 to open up a foreign office. Is there a cheaper way to set up shop with only a sales rep or two, if you just want to test the market? SCOT WINGO, CEO, CHANNELADVISOR
Microsoft Corp. said Monday it formed a new business group to work with advertisers and publishers and gain a foothold in an online advertising market expected to grow to $80 billion by 2010.
Since start-up Eventful.com came on the scene in 2004, it's steadily been living up to its name.
A year ago, Time Warner finally relented to market pressure and decided to stop charging broadband customers for its AOL service access fees. Faced with a steadily declining AOL subscriber base, Time Warner made the decision to focus more on the rapidly growing online advertising market and make much of AOL's services free.
Time Warner Inc.'s AOL unit said Tuesday it has agreed to buy Tacoda, an online advertising company that uses behavioral targeting techniques to track Web user habits.
Microsoft Corp. said Sunday the software maker was taking new steps to protect consumer privacy in the areas of Web search and online advertising and called on the Internet industry to support it.
Lawmakers in Congress plan to hold hearings to air concerns about Google Inc.'s proposed acquisition of Web advertising supplier DoubleClick Inc.
Google Inc. said it is expanding its Print Ads program to allow online advertisers nationwide to place print advertisements in 225 newspapers, serving half of U.S. newspaper readers.
Europe's major consumer group BEUC fears Google Inc.'s takeover of online ad tracker DoubleClick Inc. would damage European Union privacy rights and limit consumers' choice of Web content
As Google's stock slouches toward $600 a share and Wall Street debates the future of Yahoo following the ouster of Terry Semel, it's easy to forget that there are other Internet stocks out there competing for investor attention.
Yahoo Inc. said Sunday the Internet media company was merging the two main parts of its U.S. advertising business under one sales executive, David Karnstedt, and that veteran advertising sales executive Wenda Harris-Millard has left the company.
Microsoft announced Friday it is buying online ad agency aQuantive in a $6 billion cash deal, paying top dollar to buy into the suddenly hot sector.
Much has been made about how the explosion in demand for online advertising has lifted the fortunes of companies like Google, Yahoo! and Barry Diller's IAC as well as perceived takeover targets like interactive ad agencies aQuantive and 24/7 Real Media.
Shares of Yahoo soared in pre-market trading Friday after published reports suggested that Microsoft is pushing the Internet bellwhether to enter merger negotiations.
Time Warner, the world's largest media company, reported better-than-expected earnings for the first quarter Wednesday thanks to robust results from its cable business and improved profits at its AOL division.
"We're number three! We're number three!"
Search engine leader Google is buying privately held DoubleClick, a top digital marketing services firm, for $3.1 billion in cash, the companies said Friday afternoon.
It is the rumor that just won't die.
One of the world's largest traditional advertising agencies is scooping up a top interactive marketing firm. And Wall Street is wondering if more Madison Ave-Silicon Valley mergers are in the offing.
The Nasdaq composite has lagged the blue-chip Dow Jones industrial average this year, but one tech sector that's seen huge gains is Chinese Internet stocks.
Google is projected to pocket a full quarter of US online advertising market in 2006, according to a report released Tuesday.
The online advertising market has been red hot this year but the chief financial officer of search leader Yahoo! said Tuesday that demand was weakening a bit as the economy shows signs of slowing.
One of the worst kept secrets in the business world finally became official Wednesday: AOL is now going to offer many of its services for free to broadband customers.
Time Warner reported second-quarter earnings Wednesday that slightly exceeded expectations, and also confirmed plans to revamp the strategy for its struggling AOL Internet division.
It's no secret that traditional media companies are facing some turbulent times.
Halfway through the most important presentation of his career, with media baron Rupert Murdoch sitting in judgment, Ross Levinsohn had the troubling sensation that he was about to blow it.
As the weather gets nicer, even the most devoted Internet users find other ways to keep themselves busy.
RIYADH, April 25 (Reuters) - A Saudi-German plan to launch a dedicated Arabic language search engine for the World Wide Web could revolutionize the moribund Arabic Internet market, a senior official in the project said.
If Yahoo! and Google were brothers, Yahoo! would be Ira Gershwin and Google would be George.
In a big about-face since the dot.com bust, selling online "eyeballs" is back in vogue.
AOL and Google are in talks about expanding their online ad partnership, and the Internet search giant is also reportedly discussing taking a 5 percent stake in AOL.
NEW YORK (CNNMoney.com) - Admit it. You actually like some commercials.
NEW YORK (CNNMoney.com) - It's tough to figure out which physics cliché best describes Google. Is it more like an irresistible force or the immovable object?
Time Warner and Microsoft are reportedly close to hammering out an online advertising alliance to challenge search engines such as Google and Yahoo!, according to a published report.
Expect a somber mood Wednesday at the UBS Global Media Conference in New York City: It is newspaper day.
Internet stocks can hardly be called boring and predictable. But when Yahoo! reported better-than-expected third-quarter sales and earnings on Tuesday afternoon, Wall Street just shrugged.
You've heard of Larry Page and Sergey Brin, Google's famous co-founders. But there's another figure insiders know to be Google's "business founder": Omid Kordestani, the company's 12th employee and...
Imagine an evening at home a few years from now. You and your family have staked out your usual spots in front of the TV. Make that TVs. Upstairs your teenager, who has a report due on the history ...
A surprise miss in revenues sent Yahoo's stock plunging in after-hours trading, but analysts say the dip is much ado about nothing, with the company boasting strong growth and profitability.
An unwelcome dose of reality hit the booming online marketing industry this week. Online security fears are beginning to lower confidence in online commerce.
Shares of Google, the popular search-engine company, surpassed the $300 level for the first time on Monday, sparking memories of the dot-com stock craze of the late 1990s.
While the advertising outlook for television and other major media remains mixed, the Internet continued to draw a lot more marketing dollars in the first three months of the year, according to a new industry report.
Dick Parsons is not a man who should have a credibility problem. The chairman and CEO of Time Warner exudes a calm authority, whether he's talking about jazz or the latest technology for cable syst...
MICROSOFT WAS ALREADY MONTHS INTO A MASSIVE project aimed at taking down Google when the truth began to dawn on Bill Gates. It was December 2003. He was poking around on the Google company website ...
What Internet advertising slowdown?
Yahoo! kicked off the Internet sector's earnings season Tuesday with strong evidence that recent jitters over the state of the online advertising market have been overblown.
Search engine leaders Yahoo! and Google find themselves in a bit of an unusual position as they get ready to report first quarter earnings later this week: underachievers.
Yahoo! has been eager to show investors that it's much more than a seller of Internet advertising. From the look of the company's latest earnings, they may not be looking for any reassurance.
What is it about Frank Oltscher that makes him a dream customer for eBay chief executive Meg Whitman and her managers? He's an avid trader—he's even bought a marble fireplace online—but that doesn'...
THESE DAYS BLAND IS BEAUTIFUL IN Dulles, Va., the home of America Online. You'll hear no talk of multimedia convergence or revolutionary new products from AOL's unflashy CEO, Jonathan Miller. Inste...
JON GALES LOVES GOOGLE, BUT NOT FOR THE REASON YOU MIGHT think. It's a terrific search engine, sure, but what Gales really likes is that Google is making him money. Gales's website, Mobiletracker.n...
Talk about a great way to kick off a meeting.
Yahoo!, a leading Internet media company, posted better than expected increases in first quarter sales and earnings. The strong results are yet another indication of the online advertising market's resurgence. Shares of Yahoo! surged after hours on the news.
Wenda Harris Millard, Yahoo's advertising chief, remembers all too clearly selling online ads after the Internet bubble burst. It is an experience she does not wish to repeat. Major advertisers tha...
It's hard to believe that online advertising generated more revenue in the fourth quarter of 2003 than in any other quarter since 1996, when the Internet Advertising Bureau and PricewaterhouseCoopers started tracking this statistic.
Just last week, I wrote about the new advertising cold war that's expected now that Yahoo has dumped Google as its search partner. But even as I wrote that, I was having doubts about the future of online advertising.
Yahoo! reported stronger fourth-quarter earnings on Wednesday, matching analysts' forecasts, with better-than-expected quarterly revenue and an optimistic outlook for the online advertising market in 2004.
As advertising's prognosticators talk up a recovery (recent predictions peg 2004 growth at 5% or more), we turned to the ultimate insider for a reality check. Sir Martin Sorrell, chairman and CEO o...
Time Warner chairman and CEO Richard Parsons promised investors that the media giant would have a strong year and added that results for its struggling AOL unit bottomed in 2003.
Ken Carlton, Vice President of Corrugated Metals of Chicago, doesn't pretend to be a web-savvy guy. "I'm down here bending steel," he says. "I don't know anything about the Internet." For a long wh...
Young-Bean Song, head of analytics at Seattle-based software firm Atlas DMT, might have the toughest job in online advertising. No, he doesn't sell the ads. Instead, he's trying to figure out who's...
Netflix is poised to make renting DVDs over the internet as common as, well, late fees for keeping Spider-Man out too long from the local Blockbuster. That is, if one of its competitors doesn't bea...
Sorry, they told me, Google CEO Eric Schmidt was not talking to the press. Google's PR people want to play it cool, just the way the dotcoms didn't. But, lucky me, there was Schmidt in the doorway ...
John Corcoran loves Yahoo. Using a broadband connection at his office in Boston, the 39-year-old Internet analyst relies on the popular portal to follow breaking news, track company information, an...
The numbers are in. During the fourth quarter of 2000, the proportion of the U.S. adult population that uses the Internet shot well past the 50% mark, according to the Pew Internet & American Life ...
When Charles Strauss stepped up to the podium to deliver a speech at last fall's Internet World, the crowd seemed half asleep. Strauss, who is CEO of Unilever's U.S. operations, served up the verba...
It's been nearly a year since FORTUNE met MBAs Paul Anfinsen, Erin Gershon, Nicole Small, and Stacy Sukov. In June 1999 the four graduated from Northwestern's Kellogg School. Paul, 31, took the sum...
Here's a nightmare scenario for you. In New York City's Silicon Alley, a lawsuit was recently filed claiming that a would-be venture capitalist took a potential client's business plan and started a...
Advertising has been good to us. Sure, it's often tiresome, but it's brought us cheap newspapers, as well as free radio and television. It pays for most of this magazine. On the Internet, however, ...
When USWeb, a $60-million-a-year outfit that helps companies integrate the Web into their corporate networks, recently merged with CKS Group, a firm that specializes in online marketing, it was eas...
Someday, invites to Procter & Gamble's Future of Advertising Stakeholders Summit (FAST) may become collectors' items, documents proving that P&G took a leading role in shaping the Internet, just as...
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