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CNNMoney: Kraft Foods to cut 1,600 jobsupdated: Tue Jan 17 2012 13:58:00

Kraft Foods announced plans Tuesday to cut roughly 1,600 jobs in North America over the next year.

CNNMoney: Arkansas city loses two factories in one dayupdated: Fri Oct 28 2011 15:11:00

The city of Fort Smith, Ark., got hit with a double whammy on Friday, as one factory closed down and another faced imminent demise.

CNNMoney: Kraft and coffee stocks shine in ugly market dayupdated: Thu Aug 04 2011 13:08:00

While the S&P 500 is struggling near its lows for the year, there are still some stocks that have managed to withstand the market sell-off.

CNNMoney: Wegmans freezes prices on basic necessitiesupdated: Wed Feb 23 2011 11:22:00

Supermarket chain Wegmans Food Markets has pledged to not raise prices on 40 products this year, despite rising commodity and energy prices.

CNNMoney: Weegmans freezes prices on basic necessitiesupdated: Wed Feb 23 2011 11:02:00

Supermarket chain Weegmans Food Markets has pledged to not raise prices on 40 products this year, despite rising commodity and energy prices.

Woman held in Kraft plant shootingupdated: Thu Sep 09 2010 22:32:00

A woman is in custody after a shooting at a Kraft Foods plant in Philadelphia, Pennsylvania, Thursday night, Philadelphia police said.

Go shopping; change the worldupdated: Thu Sep 02 2010 15:42:00

Check-in applications for your smartphone are all the rage; even Facebook has gotten into the game with its new "places" feature. But not all location-based apps are created equal -- or even with the same goal in mind. Enter CauseWorld, a location-based platform that allows you to turn your shopping into charity.

CNNMoney: Markets at a turning pointupdated: Sun May 02 2010 09:48:00

The Dow Jones industrial average broke its 8-week winning streak last week, ending its longest run of gains in six years and setting stocks up for what could be a bigger pullback.

CNNMoney: Stocks: Down, but not outupdated: Mon Feb 15 2010 15:00:00

Wall Street broke a four-week losing streak last week, but investors are still worried about China, Greece and the impact of a global recovery that could be far more sluggish than had been thought.

CNNMoney: European markets gain on merger talkupdated: Mon Jan 18 2010 13:40:00

European markets rose Monday as investors looked past concerns about the Greek economy to focus on speculation that Kraft Foods will raise its offer to buy Cadbury.

CNNMoney: Wall Street's broken rallyupdated: Mon Nov 02 2009 04:44:00

Last week's big selloff did more than just rattle investors: it put an end to a seven-month win streak that had pushed the S&P 500 more than 60% above the March lows.

CNNMoney: Stocks set to stumbleupdated: Wed Aug 05 2009 08:51:00

Stock futures turned solidly lower Wednesday after two reports pointed to continued, deep losses in jobs.

CNNMoney: Stocks set to retreatupdated: Tue Aug 04 2009 06:48:00

Stocks are set to open lower Tuesday, a day after a rally pushed major indexes past key levels.

CNNMoney: Stocks slip in choppy sessionupdated: Wed Feb 04 2009 18:20:00

Stocks tumbled Wednesday as weak earnings from Walt Disney and Kraft Foods and a selloff in the banking sector added to worries about the impact of the recession.

CNNMoney: Stocks in a struggleupdated: Wed Feb 04 2009 09:55:00

Stocks churned Wednesday morning after some dismal earnings reports and key jobs reports that were bad, but not as bad as had been feared.

CNNMoney: Stocks set back at the openupdated: Thu Nov 15 2007 09:38:00

Earnings warnings from the retail and tech sector plagued U.S. stocks at the start of trading Thursday.

Fortune: Supercharge your career with an overseas gigupdated: Wed Oct 31 2007 10:04:00

No question about it: In today's global economy, a stint abroad (or more than one) can make you more marketable and promotable. Luckily, overseas opportunities for experienced managers abound.

CNNMoney: Stocks gain ground at openupdated: Wed Oct 31 2007 09:32:00

U.S. stocks rallied at the start of trading Wednesday amid some solid economic signs and the first Google trades above $700 a share.

CNNMoney: Stocks edge upward at openupdated: Thu Oct 04 2007 09:32:00

Stocks rose cautiously early Thursday, a day ahead of the key September jobs report.

CNNMoney: Kraft may seek Post cereals suitorupdated: Thu Aug 16 2007 07:18:00

Kraft Foods is in the early stages of finding a buyer for its Post cereals division, known for such popular brands as Grape Nuts and Cocoa Pebbles, according to a report published Thursday.

CNNMoney: Wall St. heads down at the openupdated: Wed Aug 15 2007 21:33:00

Wall Street was down to be sure, but not by as much as some premarket forecasts, as the credit crunch continued to damage investors' psyches.

CNNMoney: Kraft profit beats estimatesupdated: Wed Aug 01 2007 08:36:00

Kraft Foods Inc. Wednesday posted higher quarterly profit, helped by lower restructuring charges, a lower tax rate and higher sales, which offset rising costs for milk, wheat and other ingredients.

CNNMoney: Stocks look for tractionupdated: Tue Jul 31 2007 21:34:00

Stocks were mixed at Wednesday's open as continued concerns about a credit crunch in the U.S. countered efforts for a rebound from a big selloff.

CNNMoney: Big selloff at Wall Street startupdated: Wed Jul 25 2007 21:32:00

U.S. stocks weakened at Thursday's open on concerns about oil and housing.

Fortune: The cheese queen's bid for a bigger sliceupdated: Tue Apr 24 2007 09:03:00

Moments after finishing a rousing speech to thousands of employees on her return to Kraft Foods last June, Irene Rosenfeld walked upstairs from the company's sprawling Northfield, Ill., headquarter...

CNNMoney: Stocks struggle after manufacturing reportupdated: Mon Apr 02 2007 11:11:00

Stocks struggled for direction Monday afternoon as a weaker-than-expected manufacturing report vied with enthusiasm about the day's spate of corporate deals.

SI.com: LPGA: Pressel is youngest to win majorupdated: Sun Apr 01 2007 18:08:00

RANCHO MIRAGE, Calif. (AP) -- Morgan Pressel became the youngest major champion in LPGA Tour history Sunday with a game well beyond her 18 years, closing with a 3-under 69 at the Kraft Nabisco Championship as everyone around her self-destructed.

SI.com: Garrity: Two lists, two tales at Kraft Nabiscoupdated: Sat Mar 31 2007 12:35:00

RANCHO MIRAGE, Calif. -- Ever play Cut Leaderboard? That's the game where you take the top ten scorers after two rounds of a major championship and compare them to the top ten "losers" -- i.e., those players who finish just below the cut line. As often as not, the two lists look as if they were generated at random. The real leaderboard will have seven journeyman pros, a career amateur from Kotzabue, Alaska, an Asian Tour refugee playing on a sponsor's exemption ... and Phil Mickelson. The cut leader board will have seven journeyman pros, a high school senior from Peculiar, Mo., a former PGA Tour commissioner ... and Vijay Singh.

SI.com: Ochoa is seeking her first majorupdated: Wed Mar 28 2007 16:08:00

RANCHO MIRAGE, Calif. (AP) -- Lorena Ochoa finds inspiration just about everywhere she turns in the California desert.

SI.com: Ochoa's Unfinished Businessupdated: Tue Mar 27 2007 16:36:00

Lorena Ochoa won the Safeway International on Sunday with the ugliest shot she hit all week, a drop-kicked three-wood that expired in a bunker 70 yards short and right of its target. That was her second stroke on the par-5 13th hole, and the feeble effort was indicative of what to that point had been a disastrous round.

SI.com: Wie to skip LPGA's first majorupdated: Thu Mar 22 2007 20:00:00

RANCHO MIRAGE, Calif. (AP) - Michelle Wie will not play the Kraft Nabisco Championship next week while she recovers from a wrist injury, the first LPGA Tour major championship she has missed in two years.

CNNMoney: Stocks not so chipper, wait for Fedupdated: Tue Oct 24 2006 05:41:00

A warnings from Texas Instruments could cause retreat in stocks Tuesday from their record levels as the Federal Reserve starts a two-day meeting.

Fortune: Kraft Foods's Irene Rosenfeld Named One of FORTUNE's 50 Most Powerful Womenupdated: Wed Oct 11 2006 11:38:00

Irene Rosenfeld, CEO of Kraft Foods, ranks No. 5 on Fortune's 2006 list of 50 Most Powerful Women.

CNNMoney: Stocks bounce at the startupdated: Mon Jul 10 2006 09:03:00

Stocks rose in the early going Monday as investors rebounded from last week's losses and hoped for positive earnings announcements from Corporate America.

CNNMoney: Stocks set to reviveupdated: Thu Jul 06 2006 05:28:00

A rebound may be in the works for U.S. stocks Thursday as oil eased from its record high close above $75 a barrel.

CNNMoney: Inventor of Thanksgiving classic diesupdated: Wed Nov 23 2005 11:59:00

The inventor of a staple of the holiday table died on Nov. 13, less than two weeks before Thanksgiving.

CNNMoney: More 'healthy' junk food on horizon?updated: Fri Sep 16 2005 07:30:00

Is there such a thing as "wholesome" snacks? That's the moniker food manufacturer Kraft Foods is using for its soon-to-be launched new line of 100 percent whole-grain crackers, chocolate-chip cookies and Fig Newtons.

Fortune: Pioneersupdated: Mon Aug 22 2005 00:01:00

In 1962--less than a lifetime ago--Harvey C. Russell did what no other black man had done before. He became a vice president of a FORTUNE 500 company.

CNNMoney: Food makers ease focus on kidsupdated: Wed Jan 26 2005 06:53:00

Major food manufacturers are pulling back on new products aimed at children, according to a published report, as companies may be getting gun-shy about criticism about unhealthy snacks.

CNNMoney: Urge to merge. Again.updated: Mon Nov 15 2004 11:00:00

Even before Wednesday's $11 billion deal to combine Kmart and Sears Roebuck & Co., 2004 was slated to be the best year for deals on Wall Street in three years. And experts expect the rebound to continue into 2005 at least.

CNNMoney: Stocks mixed at openupdated: Mon Nov 15 2004 09:20:00

Stocks were flat to lower in the early going Monday as investors took in a spate of big merger news and eyed a drop in oil prices.

CNNMoney: Altria jumps as CEO eyes spin-offsupdated: Thu Nov 04 2004 13:22:00

Altria stock jumped Thursday after Chairman and CEO Louis Camilleri told investors the company is preparing to split up into two or three different companies.

CNNMoney: Kraft Foods shedding units?updated: Mon Oct 18 2004 07:39:00

Kraft Foods may put its well-known Oscar Mayer, Post cereal and Altoids brands up for sale as the No. 1 U.S. food maker looks to slim down its business units, according to two separate reports Monday.

CNNMoney: Stocks to watch Tuesdayupdated: Mon Apr 19 2004 15:54:00

Investors will look for ways to sustain a technology rally Tuesday after the Nasdaq composite index snapped a steep, four-session sell-off Monday.

CNNMoney: Stocks to watch Tuesdayupdated: Mon Mar 29 2004 17:33:00

Wall Street will find ways to keep up the bullish momentum Tuesday as the rest of the week is jammed with market-moving figures like consumer confidence, factory orders, vehicle sales and, most importantly, a jobs report.

CNNMoney: Kraft eliminates 6,000 jobsupdated: Tue Jan 27 2004 16:27:00

Kraft Foods Inc. said Tuesday it will eliminate about 6,000 jobs, or 6 percent of its work force, and close 20 of its production facilities worldwide over the next three years.

CNNMoney: Layoffs coming at Kraft?updated: Mon Jan 05 2004 15:08:00

Kraft Foods Inc. plans to lay off 10 percent of its salaried work force as the company tries to revamp its slow-growing North American business, a person familiar with the situation said this week.

Fortune: Power: Do Women Really Want It? That's the surprising question more of them are asking when they ponder top jobs updated: Mon Oct 13 2003 00:01:00

Ann Fudge is a Harvard Business School alum, General Electric board member, wife, mother, grandmother, globetrotter, public service advocate, former star executive at Kraft Foods, and--following a ...

Fortune: Why Does Orange Signify Decaf?updated: Mon May 13 2002 00:01:00

When a waitress toting an orange-rimmed coffee carafe approaches, caffeine addicts automatically know they should cover their cups. But how exactly did orange become synonymous with decaf?

Fortune: And Your First Job?updated: Mon Oct 01 2001 00:01:00

Shelly Lazarus, chairman and CEO, Ogilvy & Mather Worldwide: "When I was 22, I was an intern at General Foods. It was during the Vietnam war, and the assistant and the associate product managers we...

Fortune: A Glossary For Hard Timesupdated: Mon Apr 02 2001 00:01:00

The dark days are here again, and so the need for euphemism is once more upon us. You have noticed it. In good times people speak plainly. There is no looming shadow with sharp little teeth beneath...

Money Magazine: Should You Shop For Insurance At Work?updated: Wed Sep 01 1999 00:01:00

In an attempt to offer employees extra benefits for next to nothing, an increasing number of companies are helping workers buy insurance policies ranging from term life to prepaid legal services. Y...

Fortune: When Product Placement Goes Horribly, Horribly Wrongupdated: Mon Dec 21 1998 00:01:00

By now, moviegoers have become well acquainted with the phenomenon of product placement--the quid pro quo between corporations and filmmakers that made E.T. gobble Reese's Pieces and James Bond tra...

Fortune: A NEWS FLASH FROM OMNIVOR CORP. STOP THE PRESSES! IT'S 2009 A.D., AND THE FOLKS WHO'VE PULLED OFF THE ULTIMATE updated: Mon Oct 16 1995 00:01:00

FOR IMMEDIATE RELEASE New York, N.Y., October 23, 2009--

Fortune: Women on the Move -- With Husbands in Towupdated: Mon Oct 17 1994 00:01:00

As women fill the corporate playbill, they increasingly are the ones relocating their families to take advantage of job prospects in far-away cities. So say several relocation firms now being hired...

Fortune: A FISSURE IN THE GLASS CEILINGupdated: Mon Sep 05 1994 00:01:00

At last there are dribbles of data suggesting that women are making their way into the boardroom. Executive search firm Spencer Stuart reports that one- $ quarter of the directors it recruited last...

Fortune: NO BREAK FOR COFFEE PRICESupdated: Mon Jun 13 1994 00:01:00

Some mornings you know instinctively about coffee shortages, but mid-May proved the dearth conclusively as frenetic trading pushed futures prices to near-record levels of $1.33 a pound. They haven'...

Money Magazine: TOP PERFORMANCE WITHOUT A PRO updated: Tue Feb 01 1994 00:01:00

Congratulations on December's "Buy When the Pros Scream 'Sell.'" It is a long . overdue assessment of investment professionals who look down upon us amateur investors while continuing to make asses...

Fortune: GENDER GAP IN INCENTIVE PAYupdated: Mon Nov 02 1992 00:01:00

Employers offer sales incentives to men on their payrolls nearly twice as often as to women. So says a survey of more than 200 salespeople at incentive- oriented companies like Equitable Life Assur...

Fortune: HOW TO REMAKE YOUR SALES FORCE The customer used to be king; now he's a dictator demanding that you redesign your selling aroundupdated: Mon May 04 1992 00:01:00

UNTIL four months ago, David Donaldson sold boilers for Asea Brown Boveri, a $29-billion-a-year Swiss-based industrial equipment manufacturer with rapidly expanding operations in the U.S. After 30 ...

Fortune: CAN HE KEEP PHILIP MORRIS GROWING? Mike Miles rode into Marlboro Country with a charge to continue improving profits 20% a year.updated: Mon Apr 06 1992 00:01:00

I AM A WORRIER,'' says Philip Morris CEO Michael Miles. ''I worry whether tomorrow will be Wednesday. I worry instead of exercising.'' Last year, when Miles won the four-man horse race to become he...

Fortune: MORE SAY 'CHEESE'updated: Mon Sep 23 1991 00:01:00

Along with beef and eggs, cheese is supposed to be one of those foods that weight- and waist-watching consumers are giving up. So why are Americans on average eating twice as much cheese as in 1971...

Fortune: WINNING OVER THE NEW CONSUMER They're tightfisted and don't like to shop. To coax them to start buying again, companies are revaupdated: Mon Jul 29 1991 00:01:00

SELLING to customers in the Nineties is like running a hurdle race. In the Eighties, Americans wanted quality, paid up for it, and -- lucky for marketers -- even flaunted it. Now consumer-products ...

Fortune: THESE POETS KNOW THE BOTTOM LINE Not many people in business feel an urge to write verse about their work. These do. Looking at updated: Mon Feb 25 1991 00:01:00

BUSINESS POETRY? Isn't that a contradiction in terms -- the literary analogue of military music? Isn't business by its very nature too prosaic to beget poems? After all, when Walt Whitman sang, he ...

Fortune: THE NEW TURNAROUND CHAMPS These company doctors are cleaning up the mess left by the 1980s, building businesses, not busting theupdated: Mon Jul 16 1990 00:01:00

TRUMP, CAMPEAU, Wang, Eastern -- hardly a day passes without news of some business in need of a rescue. ''In the 1980s, LBOs, takeovers, and global competition left a path of destruction out there....

Fortune: CAN ANYONE WIN THE COFFEE WAR? The lesson from the endless, almost comic, battle between Philip Morris's Maxwell House and P&ampupdated: Mon May 21 1990 00:01:00

WHAT HAPPENS when two extremely large, highly capable, well-financed corporations fight it out for preeminence in a commodity business like coffee? Think of two large men competing to see who can k...

Fortune: SECOND ACTS FOR THE TOP GUYS Increasingly, big-league executives are cashing out -- or being cashed out -- at an early age. Doesupdated: Mon Apr 23 1990 00:01:00

WHAT IS LIFE LIKE in corporate Valhalla, where executive heroes go when they leave the battlefield? It's wonderful, of course. It is an existence where bank accounts are plump, the children are lau...

Fortune: HOW PHILIP MORRIS DIVERSIFIED RIGHT Disappointment has dogged its efforts to grow beyond tobacco. But by acquiring Kraft -- and updated: Mon Oct 23 1989 00:01:00

THWARTED IN EVERY attempt to diversify successfully, Philip Morris, the , world's largest and most stunningly profitable cigarette company, is finally beginning to conquer its addiction to tobacco....

Fortune: THE BIG BANG OF MARKETING THEORYupdated: Mon Jul 03 1989 00:01:00

What Father's Day is to cigars, Easter to bunnies, and Christmas to tinsel, the Fourth of July is to fireworks. People who don't overvalue their fingers and thumbs are stocking up on some $200 mill...

Fortune: IS BIGGER BETTER FOR PHILIP MORRIS? The cigarette giant has yet to prove it can manage nontobacco acquisitions. But Chief Executupdated: Mon May 08 1989 00:01:00

However enviable his situation otherwise, Hamish Maxwell, chief executive of Philip Morris Cos., faces one of the biggest challenges in corporate America today. The enviable part: He sits atop a co...

Fortune: NUMBER, PLEASE?updated: Mon Mar 13 1989 00:01:00

It's 9 a.m. and a brash stockbroker is on the line. ''Are you interested in a hot new investment?'' he asks. How did he ever get your direct number? Blame Corporate Contacts, a new firm in Silver S...

Fortune: FROM SOUP TO NUTS HAMISH MAXWELL b. AUGUST 24, 1926updated: Mon Jan 02 1989 00:01:00

WHEN HAMISH MAXWELL does deals he gets intent, so intent that in 1985 he failed to notice that Hurricane Gloria had struck New York City. That was when the Philip Morris CEO was taking over General...

Fortune: WHO WINS IN THE HUGEST DEALS? Philip Morris wants to grow by takeover, RJR Nabisco wants to shrink by going private. Wildly diffupdated: Mon Nov 21 1988 00:01:00

THE TOBACCO industry. What a strange place for corporate America to fight out the nature of its future. Who could imagine such a clear, almost ideological clash of strategies? Such strikingly diver...

Fortune: WOMEN BEAT THE CORPORATE GAME They have learned to pattern their lives on those of careerist men and fix an unblinking eye on thupdated: Mon Sep 12 1988 00:01:00

READER, you have in your hands not only a magazine but also a mirror. If you are a woman who works in a corporation, you may encounter yourself here -- perhaps a middle manager, standing at the edg...

Fortune: GOODBYE, CORPORATE STAFF All kinds of companies are saving money and increasing efficiency by clearing out the crowd at headquarupdated: Mon Dec 21 1987 00:01:00

GENERAL FOODS administers its empire from a gleaming monument of corpocracy that rises like an Aztec temple over a pond in Rye Brook, New York. But today the imposing architecture of the building a...

Fortune: WANTED: LEADERS WHO CAN MAKE A DIFFERENCE Mere management isn't good enough anymore. Here's how companies are trying to turn outupdated: Mon Sep 28 1987 00:01:00

SAY FAREWELL to the classic postwar American manager, that model of rational decision-making who coolly piloted us through the prosperity of the Fifties and the go-go of the Sixties, only to begin ...

Fortune: No patsies at General Foodsupdated: Mon Sep 14 1987 00:01:00

Chief Executive Phil Smith knew Wall Street would misread his drastic reorganization of General Foods. Sure enough, when he announced the plan to slash costs and cut staff in August, some analysts ...

Fortune: MERCHANTS OF INSPIRATION The market for motivational speakers has never been better. Companies pay up to $20,000 a pop for the bupdated: Mon Jul 06 1987 00:01:00

ZIG ZIGLAR, slim and electric at 60, stalks back and forth before 100 or so members of the Chief Executive Officers Club in Chicago, his voice shifting from the gravelly exhortation of the carnival...

Fortune: You aren't what you eatupdated: Mon Jun 08 1987 00:01:00

Might food technology possibly be going too far? Listen to this tempting forecast by Chicago researcher Leo J. Shapiro: ''The industry is moving in the direction of engineered foods. We are headed ...

Fortune: Kid powerupdated: Mon Mar 30 1987 00:01:00

Burger-saurus Rex, a species of animated hamburgers, and Fryadactyl French fries that giggle when squirted with a ketchup laser are not the stars of a new Saturday morning cartoon. They are charact...

Fortune: Wanted: yuppies for government serviceupdated: Mon Nov 10 1986 00:01:00

Uncle Sam wants MBAs for careers in public service, but yuppies are not ! signing up. The Yale School of Organization and Management, which celebrates its tenth anniversary November 15, has fallen ...

Money Magazine: COFFEES YOU CAN SLEEP ON OUR TASTERS DISCOVER THAT SOME IMPROVED DECAF COFFEES CAN BE GROUNDS FOR JOY WITHOUT JITTERS.updated: Fri Aug 01 1986 00:01:00

When drinkers of decaffeinated coffee ordered the beverage in a restaurant just a few years ago, they were served a cup of hot water, a packet of instant brew -- and often a disdainful look. No lon...

Fortune: THE REVOLT AGAINST 'WORKING SMARTER' Participative management -- quality circles, work teams, and the like -- have shown impressupdated: Mon Jul 21 1986 00:01:00

IT WAS really beautiful. Hourlies and supervisors, pencil pushers and clock punchers, all gathered around the corporate foundry to forge a new relationship based on the idea that workers could play...

Fortune: The Tempting Stocks in Cigarette Country updated: Mon Jun 23 1986 00:01:00

The top tobacco companies, long known as sagging money trees, have a good chance to win a showdown in the courts over the hazards of smoking. The stocks look irresistible to most Wall Streeters who...

Fortune: PORTFOLIO TALK Big Bets on Few Stocksupdated: Mon Mar 03 1986 00:01:00

Tukman Capital Management of Larkspur, California, a quiet suburb north of San Francisco, has successfully flouted the rule that investors should put their eggs in many baskets. The small, five-yea...

Fortune: PORTFOLIO TALK Chasing Interest-Sensitive Stocksupdated: Mon Jan 20 1986 00:01:00

On Wall Street the name Michael Steinhardt, 45, is synonymous with smart money. As managing partner of Steinhardt Partners, a money management firm that oversees $175 million for individual clients...

Fortune: IN HOT PURSUIT OF HIGH-TECH FOOD The health craze, the growth of two-career households, and increasingly sophisticated palates hupdated: Mon Dec 23 1985 00:01:00

BIG FOOD-PROCESSING companies guard their technical secrets with all the zeal of defense contractors. Last year, after Keebler, Nabisco, and Frito-Lay marketed cookies that were crisp on the outsid...

Fortune: Blue Ridge Farms Inc.updated: Mon Nov 25 1985 00:01:00

What one Blue Ridge Farms executive calls ''an invisible industry'' lurks ^ behind the fresh chicken salad, cole slaw, potato salad, and scores of pastas offered these days by supermarkets to healt...

Fortune: WHEN CLIENTS MERGE, AD AGENCIES QUAKE Advertisers often fire agencies after mergers create conflicts of interest. But with mergeupdated: Mon Nov 11 1985 00:01:00

ADVERTISERS don't like it when their ad agencies handle a competitor's account, and the recent slew of mergers between giant consumer product companies threatens to shake up the denizens of Madison...

Fortune: Companies on the auction blockupdated: Mon Oct 28 1985 00:01:00

Takeovers were once straightforward confrontations between two companies: a buyer and a target. But nowadays one bidder attracts another and the action turns into an auction. When the British-Dutch...

Fortune: COVER STORY BABY-BOOM EXECUTIVES ARE MAKING IT Forget all the talk about too many baby-boomers chasing too few managerial jobs. updated: Mon Sep 02 1985 00:01:00

THE TALK is scary enough to turn baby-boom executives gray before their time. Consider this, from management guru Peter Drucker: ''Most of the baby-boomers have gone as far as they will go in manag...

Fortune: HOW TO KEEP CUSTOMERS HAPPY CAPTIVES Equip them with computers they can use to keep their books, get advice -- and buy what you updated: Mon Sep 02 1985 00:01:00

IN THEIR FEROCIOUS marketing wars, the world's biggest corporations have opened battle on a new front: their customers' desktops. Companies as diverse as Inland Steel, Eastman Kodak, and First Bost...

Fortune: THE EDITOR'S DESKupdated: Mon Sep 02 1985 00:01:00

SINCE THE DEBUT of our People to Watch column 17 months ago, many of the up- and-coming managers profiled in it have proved worth the watching. The column (on page 82 of this issue) focuses on high...

Fortune: WHEN YOU WISH UPON A STAR Spending big to put a famous face in a commercial rarely works. For one thing, viewers believe the celupdated: Mon Aug 19 1985 00:01:00

THE NEXT TIME the creative types at your advertising agency suggest hiring a celebrity for your campaign, think hard before saying yes. Many admen agree that celebrities are being enlisted to pitch...

Fortune: The Ad Agency That's No. 1 with Wall Streetupdated: Mon Jun 10 1985 00:01:00

''Do you know me?'' celebrities with little-known faces inquire on those TV commercials for the American Express card. Everybody recognizes the names, but the firm that created the ads, like most a...

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