KANSAS CITY, Kan. -- On a glorious summer day not long ago, Sporting Kansas City president Robb Heineman stopped the tour he was giving me of his jaw-dropping new soccer stadium, Livestrong Sporting Park, and picked up his handheld radio.
When the Smart car wanted to sell you a new model earlier this year, instead of talking about the usual advertising claims, like how great the car drives and how fuel efficient it is, Smart USA took a radically different approach. It came out with an idea of being against certain things. It asked you, the consumer, to think about what you were against in life, like excess stuff you buy but don't need, McMansions with four car garages and of course gas guzzlers.
When MLS insiders discuss various clubs' operational ways, they tend to categorize teams in one of two ways: those still running the sluggish, old MLS 1.0 (figuratively speaking, of course) and those having graduated to the higher-capacity 2.0.
NEW YORK -- MLS commissioner Don Garber can breathe a little easier than he did a year ago at this time. He doesn't have to deal with the labor strife that preceded the 2010 MLS season; that headache is left for his old pal Roger Goodell, the NFL commissioner whom Garber used to work with back when his game was football, not fútbol.
Here's something that should outrage you: Every day, more than 1,500 Americans die of cancer. Our federal government knows how to prevent many of these losses. Tragically, its attention has simply been elsewhere.
Cycling superstar Lance Armstrong stunned the sports world September 9 when he announced that he would come out of a three-year retirement to attempt to win the Tour de France for a record eighth time.
CNN.com readers shared powerful stories of sickness and survival in response to a commentary written by Lance Armstrong, one of cycling's all-time greats and possibly the world's best known cancer survivor.
After nearly one year, sporting goods maker Nike has distributed 50 million of the ubiquitous yellow "Livestrong" bracelets -- 10 times as many as planned -- to raise money for cancer research, USA Today reported Friday.