Before the global financial crisis and the Great Recession, before millions of Americans decided not to buy cars this year, before General Motors went bankrupt and the government fired Rick Wagoner, before new GM chairman Ed Whitacre stormed into Detroit and fired Fritz Henderson, a soft-spoken Detroit advertising executive named Chris Balicki arranged to have a quotation from the legendary adman Leo Burnett painted on the wall of the Leo Burnett agency office in Troy, Michigan -- where GM is, for all intents and purposes, the only paying client.
'Remember that the airplane takes off against the wind, and not with it.' - Henry Ford
Supermodel Kate Moss's public dismissal from campaigns with H&M, Chanel, and Burberry after reportedly being photographed using cocaine is the latest reminder of a simple truth: Arranged marriages ...
Fortune: BIRTH OF A SALESMANupdated: Mon Aug 08 2005 00:01:00
From the moment consumer-products companies started placing ads in mid-19th-century newspapers, mass-media advertising has been about making connections. But while the modern world knits itself eve...
In 1994, composer Walter Werzowa called Intel's marketing offices and played a chord on his electronic keyboard, following it with an ascending four-note phrase. "It was a little tinny," says Ann L...
What do most wives want to change most about their homes? Their husbands.
You've undoubtedly read plenty of sage advice from financial experts about the best way to plan for retirement. But as you know, life doesn't go by the book. Stock markets plunge, early retirement ...
They are better educated, earning more money than ever, and make the bulk of buying decisions. Yet when it comes to wooing women, advertisers could use a lesson in the art of courtship.
In the end, a motley crew of playful chocolate candies beat out a jolly tiger named Tony and a hyperkinetic bunny to take top honors as the advertising icon consumers love most.
"I feel kind of blue," wrote the 24-year-old Will Keith Kellogg in his diary in 1884. "Am afraid that I will always be a poor man the way things look now." W.K.'s feelings were understandable in li...
How do you reinvent a classic American brand that's as old as the nation itself? That was the question facing the U.S. Army, whose "Be All That You Can Be" campaign was, by 1999, on its last legs. ...
When tapped by his father to become president of Coca-Cola in 1923, Robert Woodruff wasn't looking to build an icon. "My job is to sell Coca-Cola, to see that as many people as possible are able to...
On the day that United Airlines CEO Jerry Greenwald said he was ditching his company's familiar "Fly the friendly skies" slogan, the world's most admired ad agency began a stunning descent. For Chi...
I'm a dinosaur. I've been working for this same company since probably before you were born--it was 40 years last D-day. There aren't many like me anymore. Not in these days of choppy career surfin...
DO YOU NEED your ad agency? If you buy Coca-Cola's audacious new views on marketing, maybe not. Ever since Michael Ovitz, the Hollywood talent agent, last fall snatched the advertising business of ...
Fortune: WINNERS AND SNOOZERS updated: Mon Nov 15 1993 00:01:00
Chiat/Day Venice, Calif.: $620 million Energizer, Nissan, Nynex ''The industry's in turmoil,'' says President Bob Kuperman. So is Chiat/Day. American Express and Reebok walked since Chiat/Day can't...
FOR AN APOCALYPTIC view of the future of the ad business, listen to Steven J. Heyer, Booz-Allen & Hamilton's expert consultant on marketing: ''Advertising agencies are in a very tenuous position. I...
YOU DON'T NEED that,'' says Kathy Buonincontri to her daughter, Monica, as they stand in the makeup section of the Shop Rite supermarket in Clark, New Jersey. ''You just bought all that stuff at th...
Fortune: NOW HEAR THIS updated: Mon Jun 20 1988 00:01:00
-- MARTIN ANDERSON, 51, former White House policy adviser, on how David Stockman would have described baseball great Ted Williams: ''Even at the height of his career, Williams managed to get base h...
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