The personal computer industry is talking about ultrabooks the way New York Jets fans are talking about Tim Tebow: like a potential savior.
Going public hasn't stopped Groupon from instituting its out of the box marketing campaigns. Check out Groupon's newest feature and you'll find yourself staring into the big brown eyes of Clicky, the Clickable Value-Wheel.
Many people might not recognize the name Steve Stoute. But they probably know his business partner -- Grammy-winning rapper Jay-Z -- and many of his clients -- State Farm, Samsung, Hewlett-Packard and Reebok.
A sex scandal that recently put Cathay Pacific into a tailspin is now causing more turmoil for the Hong Kong-based airline.
Cathay Pacific CEO John Slosar discusses profit expectations, oil prices and premium business travel.
Myspace has a new owner: Digital ad network Specific Media said Wednesday that it has acquired the ailing social network from News Corp.
CNN's Monita Rajpal was tasked with making an ad. Here's her final product.
Everywhere we go, everywhere we look, we are inundated with messages.
UPDATE: According to figures from BP, advertising costs were $5 million a week during the spill. BP provided the data to Congress late Monday, after the time of this article's filing but before publication. Read our full update and the letter from Congress.
At the end of June, after much hype and a major mass-media ad campaign, Microsoft pulled the plug on KIN, its family of semi-smartphones.
BP's new television ad campaign featuring apologetic CEO Tony Hayward is an expensive and probably ineffective bid to rehabilitate the energy giant's image, according to ad experts.
Marketers want to get inside your brain. Literally.
An Israeli supermarket has an odd take on the assassination of a Hamas leader in Dubai. CNN's Paula Hancocks reports.
Next up on the jobs-creation agenda: Lure more foreign travelers to the United States.
iReporter Rajiim Gross say the audience was 'freaked out' by the new movie 'Paranormal Activity.'
The new horror movie "Paranormal Activity" could be filling movie studio marketing departments with fear.
The mild-mannered Michelin Man is about to undergo a makeover, emerging as a tire-chucking superhero in a new global advertising campaign launching Tuesday.
Buy a new General Motors car. Don't like it? Return it and get your money back.
Cycling at the Tour de France has taken a techie turn.
The soccer stud launches new Motorola phone campaign
Did a marketing campaign by Dr Pepper leave Guns N' Roses fans thirsting for more? CNN's Kareen Wynter reports.
As part of its new $300 million marketing campaign and image makeover, Microsoft Corp. plans to deploy its own customer-service representatives at retailers like Best Buy and Circuit City to help people with their PC purchases
Dear FSB: I'm looking at marketing my Internet business, and at least three ad agencies called to say they'd provide services to attract customers to my new online e-store and Web site. They're asking me to pay between $2,000 and $3,000 to have a first conversation. Is this normal operating procedure for an ad agency? Also, would love suggestions on how to get traffic to my e-store. And do I need a business license for my online store?
FSB: How to sell a cityupdated: Thu Apr 17 2008 12:55:00
What's in an urban brand? Civic leaders across the country ask that question as they strive to make their towns attractive to entrepreneurs and others in shaky economic times.
Dear FSB: What's the best way to obtain new customers for a local commercial sign installation business? Do direct mail campaigns work with commercial customers?
After serving as the spokesmodel for the Jenny Craig weight-loss program for the past three years, Kirstie Alley is stepping aside.
Chrysler LLC said Friday it's launching a new ad campaign that includes lower prices on 12 of its vehicles.
Dear FSB: I am co-owner of a fairly new company that helps companies get better pricing for the products and services they currently use. In effect, we enable you to outsource your purchasing department. Since we do a personal assessment of our customer companies, our business to date, is in the local market. What is the best way to market our services locally? Is online marketing still a viable option?
Sprint Nextel Corp. isn't apologizing for its decision to ax customers it determined were calling customer service too often
Produce TV spot pairing beautiful woman with beer-swilling schmo. Have schmo ditch woman for cold beer. Presto! Instant (and yawningly typical) beer marketing campaign. "In general the beer industry doesn't get too clever," says Harry Schuhmacher, publisher of Beer Business Daily (beernet.com), an online trade journal. Indeed, the U.S. beer industry has been flat, shipping 181 million barrels of brew in 2006, virtually the same as a decade ago.
Warren Buffett famously remarked that when brilliant management tackles an industry with terrible economics, it's usually the reputation of the industry that remains intact. His insight helps expla...
Is there really such thing as bad publicity? Time Warner and its Cartoon Network unit are about to find out.
The Global Fund's "Red" anti-AIDS campaign vigorously disputed reports Monday that its marketing budget grossly exceeds charitable donations the fund has received.
Two men pleaded not guilty Thursday to charges they created panic by placing electronic light boards that caused a bomb scare Wednesday in Boston.
Authorities have arrested two men in connection with electronic light boards depicting a middle-finger-waving moon man that triggered repeated bomb scares around Boston on Wednesday and prompted the closure of bridges and a stretch of the Charles River.
Why spend hundreds of dollars to take the family to an amusement park when for less than $40 you can have unrestricted access to five unique parks -- with no lines and even create your own rides, too?
Internet stocks, by and large, have not been good investments this year. Amazon, eBay and Yahoo rank among the worst-performing stocks in the S&P 500.
Business 2.0: Hits & missesupdated: Fri Sep 29 2006 16:46:00
[HIT] Round numbers. If you're looking for good product placement, how can you beat a four-week event watched by a billion people worldwide? Easy--by having your product be the thing all 2 billion ...
Let me start by saying this: I like my cell phone. It does all the things a phone should do. But for the past year I've been flirting with a glamorous new model. It's just so sexy, exciting and sle...
The KFC Corp. is launching a $25 million marketing campaign for its latest culinary feat dubbed the Flavor Station, according to a published report.
Satellite television company EchoStar is willing to give away its service to all residents of a lucky town for 10 years. But there's a catch.
CNNMoney: Gone phishingupdated: Thu Jun 30 2005 16:55:00
An unwelcome dose of reality hit the booming online marketing industry this week. Online security fears are beginning to lower confidence in online commerce.
The radio industry, whose main goal is not to entertain but to help companies build consumer awareness through advertising, has discovered it's got an image problem -- and it's fighting back.
CNNMoney: Yahoo! turns 10updated: Tue Mar 01 2005 11:06:00
NEW YORK (CNN/Money) - Take a moment and think. In its young life the Internet has banished more than a few once popular search engines to virtual obscurity, Altavista, Excite, Lycos, Go.com, Snap, the list goes on.
Japan's automakers are launching a major assault on Detroit's one remaining sector of total dominance -- the full-size pickup truck market.
At the age of 24 he took his $7,000 savings and has since transformed it into a 650-store, $1.3 billion sartorial empire.
When you first look at Emanuel Rosen, he seems like an ordinary Silicon Valley marketing geek: a man totally consumed by his pet passion, collecting reams of data on word-of-mouth advertising. You ...
In July 1999, a movie called The Blair Witch Project debuted in just 27 theaters around the U.S. and was an instantane-ous smash hit, quickly grossing well over $100 million. Why? You've already he...
We're not just talking about the digital dust kicked up as cable companies war with phone companies--or what's happening as young PC titans, having successfully bashed heads with mainframe supplier...
Fortune: Buy Wine Nowupdated: Mon Nov 14 1994 00:01:00
The mood will be less bon than usual this November when the typically bon vivant crowd of vintners and buyers gather in the Burgundy wine capital of Beaune for the annual Hospices wine auction. Mer...
Fortune: COMPANIES TO WATCHupdated: Mon Jun 13 1994 00:01:00
DIMARK -- The fate of health care reform may be about as certain as next week's weather, but some trends are clearly visible. Insurance companies and others in the medical care business are vying f...
Boarding school enrollment is down, and the trend is reshaping even the most elite institutions. In 1992 prep schools played home to 5.5% fewer boarders than in 1987. At the same time, 8.1% more da...
The gold-mining town that became the ghost town when the mine played out is a staple of American legend. Yet cities go on riding the fortunes of one commodity, one company, or one industry until th...
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