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12 Stories on Phil Knight
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Fortune: Serwer: Wrigley ... a stock to chew on

Okay, this is getting a little ridiculous, right? Gettin' a little giddy. Ten new highs on the Dow in the last 15 sessions? And now I see some forecasters saying: "Oh, the market's not too high, it's going up more." That to me says TOP!

CNNMoney: CEO on the hot seat: Mark Parker, Nike

Beware the fury of a frustrated founder. In January Phil Knight ousted CEO William Perez, his hand-picked successor, after only 13 months on the job and replaced him with Mark Parker.

CNNMoney: Nike founder rebrands studio after dog

Laika -- the first dog the former Soviet Union sent to space and who died there -- lives on, thanks to Nike founder Phil Knight.

Fortune: Can Nike Still Do It Without Phil Knight?

I had been warned that the interview would be a crapshoot. On some days Phil Knight opens up; on others he barely says a word. I got lucky. On this gray January morning the founder of Nike was will...

CNNMoney: Nike endorsements up to $1.7B

Endorsement deals from Nike Inc. are now worth $1.7 billion, up about 19 percent from a year earlier, according to the company's most recent Securities and Exchange Commission filing.

Fortune: How Nike Got Its Swoosh Back

In case you hadn't noticed, Nike is back. For the past three quarters, the Beaverton, Ore., behemoth has met or exceeded Wall Street's forecasts. Analysts expect earnings to jump another 13% for th...

Fortune: Big, Hairy, Audacious Goals Don't Work--Just Ask P&G

One day in September, when I was visiting analyst Mary Meeker at Morgan Stanley, she planted a seed: "There's going to be a story about traditional companies that miss the Internet revolution," sai...

Fortune: The Brand Builders Five leaders who altered business by turning great products into global icons

When tapped by his father to become president of Coca-Cola in 1923, Robert Woodruff wasn't looking to build an icon. "My job is to sell Coca-Cola, to see that as many people as possible are able to...

Fortune: Four Reasons Nike's Not Cool

Who would have imagined it? After years on top, Nike suddenly looks like a world-class marathoner who, in midrace, questions whether he's got what it takes to keep on running. Nike's symptoms of di...

Fortune: KILLER STRATEGIES THAT MAKE SHAREHOLDERS RICH THE TOP COMPANIES THRIVE, SAYS OUR AUTHOR--A LEADING STRATEGY

Ask Nike CEO Phil Knight what he likes to do best, and he doesn't hesitate a beat--he likes to break things. Back in the 1960s, he turned the sleepy footwear industry upside down by betting that jo...

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