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Close your eyes, and you know where you are: The unmistakable sound of anime voices and the jingle of a completed lap around the electronic track ring through the hall. This is a classic video game arcade in Japan, filled with the sounds long associated with this gaming nation. But open your eyes, and the players are not exactly the teenagers you'd expect to find.

Latest Stories

With 'Sonic Generations,' Sega races back to its rootsupdated: Tue Nov 01 2011 11:28:00

Age has slowed Sonic, the beloved blue hero from an earlier generation of video games, but Sega may have finally rehabilitated the venerable hedgehog.

Why most people don't finish video gamesupdated: Wed Aug 17 2011 08:00:00

Once considered a cult pastime, video games have grown immensely in the last 30 years to become a mainstream fixture alongside movies and music.

Hacking collective LulzSec says it is disbandingupdated: Mon Jun 27 2011 08:42:00

LulzSec, the gleeful and secretive band of hackers who appear to be responsible for a string of high-profile and sometimes embarrassing Internet attacks, said it was disbanding.

Cyberwarfare finds a captive audienceupdated: Thu Jun 23 2011 09:36:00

From scanning news headlines over the last couple of months, you might think the walls around Internet strongholds are made of rotting wood.

Hacker group LulzSec downplays arrest, claims Brazil attackupdated: Wed Jun 22 2011 11:02:00

The computer hacking collective LulzSec denied that a teenager arrested this week was a key player in the group, and claimed Wednesday it brought down the Brazilian government's website.

Hacktivists: What do they want?updated: Wed Jun 22 2011 11:02:00

CNN's Errol Barnett talks with Nicholas Thompson about the LulzSec-Anonnymous online plot called "AntiSecurity."

Hackers steal Sega customers' dataupdated: Mon Jun 20 2011 10:27:00

Hackers nab personal data, but not credit card information, of over 1 million online Sega game users.

Hackers nab data of over 1 million online game customersupdated: Mon Jun 20 2011 10:27:00

Hackers have stolen personal information from over 1.2 million customers of the Japanese gaming company SEGA, according to a company statement.

Xbox Kinect's game launch lineup revealedupdated: Tue Oct 19 2010 07:40:00

Microsoft has just announced the 17 games that will be available on launch day with Kinect for Xbox 360, the tech giant's highly anticipated controller-free gaming system.

Fortune: Does Iron Man have a life after the movies?updated: Mon Jun 02 2008 16:22:00

The reviews are in for "Iron Man," and they aren't great. One critic calls it "unmoving." Another says it's "crappy." Then there is the one who argues that the superhero saga offers only "aneurysm-inducing frustration."

Review: 'Viking: Battle for Asgard' a weekend skirmishupdated: Mon Apr 28 2008 10:37:00

Fantasy adventure meets large-scale warfare in Sega's "Viking: Battle For Asgard," a gory Norse mythology tale crafted by The Creative Assembly of Total War fame.

Have a brawl with 'Super Smash Bros.' on Wiiupdated: Tue Mar 25 2008 11:17:00

Ever wanted to see who would win in a fight between Nintendo's Mario and Sega's Sonic? Now you can in Super Smash Bros. Brawl, a cartoon fighting game for the Nintendo Wii.

Fortune: How to beat a backstabber at workupdated: Wed Jul 04 2007 21:29:00

Dear Annie: I am the head of what I thought was a pretty strong, cohesive team. But I just heard from one of the people who reports to me that another subordinate went to my boss and said she could do my job better than I can. I'm not sure if there's some kind of ax to grind between these two subordinates, but this troubles me, since the person who allegedly badmouthed me is my top performer. (I jumped through flaming hoops to get her an extra 2% bonus last year.)

Review: Sega serves an ace with 'Virtua Tennis 3'updated: Fri Apr 27 2007 10:37:00

What better way to unwind after a tough day at the office than by playing tennis against the likes of Roger Federer, Venus Williams, Maria Sharapova and Andy Roddick?

CNNMoney: Nintendo, Sega team for gaming iTunes serviceupdated: Thu Mar 23 2006 15:59:00

SAN JOSE (CNNMoney.com) - Nintendo's next generation video game system is going to rely pretty heavily on the past.

Gamers will go bananas for new Nintendo, Sega titlesupdated: Fri Apr 08 2005 11:46:00

Two new video games let you play as a monkey on a mission. "Donkey Kong Jungle Beat" works with Nintendo's bongo controllers so gamers can drum away to maneuver a brawny ape, while Sega's "Super Monkey Ball Deluxe" brings a popular GameCube puzzler onto the Microsoft Xbox and Sony PlayStation 2 consoles.

CNNMoney: EA teams up with ESPNupdated: Mon Jan 17 2005 11:06:00

NEW YORK (CNN/Money) - Television's leading sports network and the leading maker of sports video games have signed a long-term deal that could signal the end of an era.

What to get the gamer who (probably) has everythingupdated: Fri Dec 17 2004 09:21:00

If you want to find the perfect holiday gift for the video gamer in your life, beware: Gamers can be surprisingly hard to shop for.

CNNMoney: McDonald's to give away Sega gamesupdated: Thu Dec 02 2004 11:24:00

Whether it's in bumper-to-bumper traffic or during flight delays at airports, parents traveling with youngsters will have their hands full.

CNNMoney: Catching crooks in virtual Hawaiiupdated: Wed Sep 22 2004 14:16:00

NEW YORK (CNN/Money) - Holographic projectors. Spinal input ports. Head mounted 3D displays. If the predictions of certain developers come true, the video game machines of 2025 are going to be remarkably different than what we use today. But what about the games themselves?

CNNMoney: Gaming: 2025updated: Thu Sep 16 2004 12:59:00

One of the best games around these days can't be found on store shelves and has absolutely no learning curve.

CNNMoney: Are you ready for some football?updated: Thu Jul 22 2004 14:57:00

NEW YORK (CNN/Money) - The players are lining up on this year's virtual gridiron, but there are a lot fewer teams this time around. Last year, five video game publishers had football games. The 2004 season will only host two: Sega and Electronic Arts. But the battle could be the fiercest we've ever seen.

Review: Faster hedgehog bumps up strategyupdated: Sun Feb 22 2004 19:24:00

Many "Sonic the Hedgehog" fans were disappointed Sega's spiky blue-haired mascot made the transition from 2-D to 3-D a few years ago and slowed the pace of the action-adventure.

CNNMoney: GameCube jittersupdated: Tue Feb 10 2004 09:48:00

NEW YORK (CNN/Money) - The Nintendo faithful are nervous these days.

Fortune: Gamemakers Aren't Racking Up Bonus Pointsupdated: Mon Apr 16 2001 00:01:00

There was a time, not long ago, when the games business was fun. Sony, Nintendo, and Sega hooked millions of kids in the U.S. and Japan on games like Tomb Raider (and its heroine, Lara Croft). Then...

Fortune: This Is A Game Machine; This Is Just A Game Machine!updated: Mon Oct 11 1999 00:01:00

If you still doubt the existence of the black hole of convergence, consider the new Sega Dreamcast, the gamemaker's last best hope in the arena of lightning reflexes and twitching thumbs.

Fortune: The Newest Addiction Sony, Sega, Microsoft, and Electronic Arts are betting that games played over the Internet will be the biggupdated: Mon Aug 02 1999 00:01:00

Last month David Hoem, a 21-year-old student in San Jose, Calif., cashed out of a most unorthodox Internet investment. He sold a magician, a warrior, a thief, two houses, 120,000 pieces of gold, an...

Fortune: WILL JAPAN RISE AGAIN?updated: Mon May 12 1997 00:01:00

Every so often some wise pundit says the only way the Tokyo market can go is up. It usually doesn't take too long for the obstinate Nikkei to prove him dead wrong. So it's spring 1997, the U.S. bul...

Fortune: VIRTUAL I-O VIRTUAL-REALITY HEADGEARupdated: Mon Jul 08 1996 00:01:00

SEATTLE Founded 1993 Revenues: N.A. Employees: 150 Private www.vio.com

Fortune: PLAYMATES AND ROACHES AND HYPE--OH MY! WHAT THEY'RE TALKING ABOUT IN SILLYWOODupdated: Mon Jun 24 1996 00:01:00

So I find myself astride a hog-size mechanical cock-roach inside the Los Angeles Convention Center, surrounded by the din of a thousand videogames, reflecting on the growing pains of the $8 billion...

Fortune: Parents Hit Pause on Videogamesupdated: Mon Nov 28 1994 00:01:00

The $5 billion videogame industry is holding its breath as its key selling season draws near. Industry leaders Nintendo and Sega Enterprises reel in around half their revenues in the last three mon...

Fortune: TWO COMPAQS?updated: Mon Oct 03 1994 00:01:00

This year, for the first time, U.S. consumers will buy about as many PCs as businesses do. The booming home market is roiling the computer industry. Compaq Computer, which became the market leader ...

Fortune: PROFIT LESSONS FOR DISNEYupdated: Mon Jun 27 1994 00:01:00

More evidence that bigger isn't always better: While Walt Disney's huge new theme parks have run into major snags -- Euro Disneyland is hemorrhaging, and Virginians are up in arms over Disney's Ame...

Fortune: THE UNIVERSAL TEENAGERupdated: Mon Apr 04 1994 00:01:00

Cutting a wide, free-spending path through the churning world market is a consumer culture more powerful than being American or French, African American or Asian. It's the scary, experimental passa...

Money Magazine: And stocks up 400% INVESTOR ALERT WHEN TO BET ON STOCKS ON STILTS THAT ARE ALREADY UP BY 400%updated: Tue Mar 01 1994 00:01:00

While the average stock has risen a snappy 63% since 1990, more than 100 superstars have rocketed up at least 400%. Today's question is whether any of these stocks on stilts are still worth buying....

Money Magazine: Top video games THE 10 VIDEO GAMES YOUR KID (ALL RIGHT, YOU) WANT MOSTupdated: Sat Jan 01 1994 00:01:00

No doubt you're waiting until the supercharged 32/64-bit systems like Atari's Jaguar or the Panasonic 3DO release enough games to justify the $700 price tags. Meantime, if you're hooked up to any o...

Fortune: VIDEOGAMES: SERIOUS FUN Forget Pac-Man. The $6.5-billion-a-year industry is a high-tech powerhouse that's winning over corporateupdated: Mon Dec 27 1993 00:01:00

A CLUSTER of 10-year-old boys loiter beside a ghetto street, waiting. The one in the middle holds a blue gun. When an old white gas-guzzler, most likely a Cadillac, meanders down the street, the bo...

Fortune: FROM PONG TO PANASONIC: How Games Got Bigger and Better updated: Mon Dec 27 1993 00:01:00

1972 Atari founder Nathan Bushnell puts Pong, the first video arcade game, outside a tavern in Sunnyvale, California. Lines form around the block. The videogame era is born.

Fortune: RATING THE HOT BOXESupdated: Mon Dec 27 1993 00:01:00

To find out which of the five game players now on the market have the right stuff, FORTUNE consulted an expert who's at the heart of the industry's core market: Jacob Hajdu, 10, of New York City. L...

Fortune: PRODUCTS TO WATCHupdated: Mon Oct 18 1993 00:01:00

PREFERRED PLAYER? Multimedia mavens have waited for months to see if the 3DO Co.'s first Interactive Multiplayer could deliver on its promise of significantly better graphics and animation than vid...

Money Magazine: Campus crime figures; employment agency rip-offs; short-term health policies; the year's best books HOT STUFF updated: Tue Dec 01 1992 00:01:00

Last year, when MONEY asked me to review the latest video games, I raved about Sega Genesis' Sonic the Hedgehog. Sonic turned out to be the video-game hit of the year. So here's the deal. I've just...

Fortune: SEGA WHEN DELAY COURTS DISASTERupdated: Mon Dec 16 1991 00:01:00

YOU DON'T have to be a kid to know that when it comes to videogames, the fastest trigger always wins. Just ask Sega, a once struggling company that beat giant Nintendo to market with a new generati...

Fortune: FORTUNE Magazine contents page DECEMBER 16, 1991 VOL. 124, NO. 14 updated: Mon Dec 16 1991 00:01:00

THE SOCIETY/COVER STORY 42 GAY IN CORPORATE AMERICA In the company closet is a big, talented, and scared group of men and women. They want out -- and are making the workplace the next frontier for ...

Money Magazine: Digital Dilemmas In which MONEY offers some opinionated guidance on the purchase of stereo TVs, VCRs and other things that go beupdated: Tue Dec 01 1987 00:01:00

If flakes of silicon are swirling about your head like snow during the final frenzy of holiday shopping, welcome to the blundering herd. Digital dilemmas! Electronic enigmas! Big-ticket blues! The ...

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