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4 Stories on Sidney Frank
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Ivy League dreams come true with liquor magnate's gift

Sidney Frank made millions marketing Jagermeister and other alcohol brands. Three years after his death, he's a big hit with students at the Ivy League college he briefly attended.

FSB: Raising a Glass

Billionaire booze baron Sidney Frank was en route to Vancouver for a heart valve replacement when he died on Jan. 11 at 86. "He was in great spirits," says longtime employee Sarah Zeiler. Somehow t...

FSB: Let's Be Frank

"When I sell a brand for $2 billion," asks the impossibly gravelly voice at the other end of the line, "am I still small business?" Afraid so, Sidney Frank. Once you've shared steaks and cosmos wit...

FSB: Top-Shelf Marketing How to turn a liquor that "tastes like cough syrup" into a hit.

What do you recommend?" I ask Sidney Frank, who has invited me into his bedroom and offered me a drink. The closely held Sidney Frank Importing Co. made $115 million last year on sales of $350 mill...

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