The word "billion" is thrown around a lot come Super Bowl time, but much like the big game, the potential audience and ad revenues don't always live up to expectations.
The singer hits the links for his annual charity golf tournament, and dishes on his plans for Super Bowl Sunday
As the players, coaches and halftime performers -- not to mention the Lombardi Trophy -- made their way to Miami's Sun Life Stadium for the Super Bowl on Sunday, Jerry Hunter and company were keeping a close eye on them.
MIAMI GARDENS, Fla. -- Musings, observations and the occasional insight from Super Bowl XLIV at Sun Life Stadium, where the long-suffering Saints went marching into Super Bowl history with a thrilling 31-17 come-from-behind upset win over a Colts team that was widely expected to have its way with New Orleans. Who Dat indeed ...
FORT LAUDERDALE, Fla. -- If the Super Bowl could be as wild and unpredictable as the Hall of Fame selection meeting each year, every title game would be a classic.
My iPhone buzzes every 28 seconds. This is not popularity. Obviously. This is the NFL emailing me another Super Bowl quote sheet. And another. And another. Remi Ayodele! Raheem Brock! Jeff Saturday! Queen Latifah!
Super Bowl Sunday: A day of first downs, touchdowns, and, often, unwanted pounds.
FORT LAUDERDALE, Fla. -- One of the things about getting older is you get used to things. I'm not saying jaded. I'm a big believer that you have to try very hard in life to not get jaded. But you do get used to things. Take the Super Bowl. This is my 13th Super Bowl. I've had one more Super Bowl than wedding anniversary. Whatever that means.
Super Bowl Sunday happens to be one of the hungriest days of the year for pizza-lovers, which means a nationwide windfall for pizzerias.
While baseball is the sport most identified -- submerged -- by numbers, the Super Bowl, as a game, has always been mightily number-conscious since the first day it took on that Roman numeral affectation quadraginta quattuor years ago. Super Bowl numbers are only and invariably large, huge, monstrous, spectacular. It's always more people watching, more dollars paid, more of everything. The Super Bowl may be many things. Less is more it is not.
The word "billion" is thrown around a lot come Super Bowl time, but much like the big game, the potential audience and ad revenues don't always live up to expectations.
The singer hits the links for his annual charity golf tournament, and dishes on his plans for Super Bowl Sunday
As the players, coaches and halftime performers -- not to mention the Lombardi Trophy -- made their way to Miami's Sun Life Stadium for the Super Bowl on Sunday, Jerry Hunter and company were keeping a close eye on them.
MIAMI GARDENS, Fla. -- Musings, observations and the occasional insight from Super Bowl XLIV at Sun Life Stadium, where the long-suffering Saints went marching into Super Bowl history with a thrilling 31-17 come-from-behind upset win over a Colts team that was widely expected to have its way with New Orleans. Who Dat indeed ...
FORT LAUDERDALE, Fla. -- If the Super Bowl could be as wild and unpredictable as the Hall of Fame selection meeting each year, every title game would be a classic.
My iPhone buzzes every 28 seconds. This is not popularity. Obviously. This is the NFL emailing me another Super Bowl quote sheet. And another. And another. Remi Ayodele! Raheem Brock! Jeff Saturday! Queen Latifah!
Super Bowl Sunday: A day of first downs, touchdowns, and, often, unwanted pounds.
FORT LAUDERDALE, Fla. -- One of the things about getting older is you get used to things. I'm not saying jaded. I'm a big believer that you have to try very hard in life to not get jaded. But you do get used to things. Take the Super Bowl. This is my 13th Super Bowl. I've had one more Super Bowl than wedding anniversary. Whatever that means.
Super Bowl Sunday happens to be one of the hungriest days of the year for pizza-lovers, which means a nationwide windfall for pizzerias.
While baseball is the sport most identified -- submerged -- by numbers, the Super Bowl, as a game, has always been mightily number-conscious since the first day it took on that Roman numeral affectation quadraginta quattuor years ago. Super Bowl numbers are only and invariably large, huge, monstrous, spectacular. It's always more people watching, more dollars paid, more of everything. The Super Bowl may be many things. Less is more it is not.
From Bart Starr's '67 Packers to Eli Manning's '07 Giants, SI has been covering the Super Bowl since its inception. Here are the game stories for sports' biggest event:
Endless Super Bowl hype is part of the fun for football fans. Quarterbacks, naturally, earn more than their fair share of attention in any game. So when two of the game's elite passers meet in the Super Bowl, as they do this year, the hype that already surrounds almost every football game reaches a fever pitch.
If you haven't bought a spot for your Super Bowl ad, then you're too late.
Musings, observations and the occasional insight as we catch our breath and begin the countdown to the big game with maybe the most confusing set of Roman numerals ever...
Like all NFL players, I had the opportunity during my time in the league to purchase two Super Bowl tickets at face value every year. Because many people who knew me were aware of this, I would get inundated with a number of purchase requests every January. It ended up being a real issue every year as I decided who to give them to or sell them to (never above face value, of course!).
The star college quarterback and his mom are expected to deliver an anti-abortion message on Feb. 7
Investors scored big Sunday when the New York Jets lost to the Indianapolis Colts -- at least according to the Super Bowl stock indicator.
Investors who want stocks to have a good year should be cheering against the team that plays in Wall Street's backyard.
Musings, observations and the occasional insight as we contemplate the final three games of the NFL's postseason and dissect news from around the league.....
Time for the best weekend of the NFL season, when the elite eight pair off in four must-see divisional-round playoff games. Here are eight of the best storylines still looming:
Buy your Super Bowl ads while you still can, because spots are filling fast.
Even more stuff you need to know before the NFL playoffs kick off this weekend with four first-round games...
With Super Bowl XLIV (can we just go back to using 44 at this point?) in South Florida a mere 31 days away, it's never too early to start contemplating all the potential matchups, with all their juicy storylines. Taking in the sweep of the entire 12-team playoff field, at least while it lasts, here are my top 10 hoped-for Super pairings:
When caterer Francine Powers got summoned to the big leagues, the call came out of the blue: The phone in her home office rang, and on the other end was an invitation to try out for a shot at the Super Bowl.
MINNEAPOLIS -- For a week, nobody on the Minnesota Vikings seemed able to come up with an especially compelling reason why the team got destroyed in Arizona. But there was a good reason for this: Nobody on the Minnesota Vikings TRIED to come up with reasons why they got destroyed in Arizona.
Having an unpredecented six former Super Bowl-winning head coaches, at least theoretically, on the job market at the same time figures to drive this year's NFL hiring season and produce some juicy headlines.
Looking for a promising Super Bowl dark horse in a season dominated by the Vikings, Colts and Saints?
1. The hit that launched a dynasty. When Jets linebacker Mo Lewis slammed into Patriots quarterback Drew Bledsoe near the sideline late in a Week 2 game at New York on Sept. 23, 2001, it initially looked like a very bad break for New England. The hit caused the Pro Bowl passer to suffer internal bleeding, knocked him out of action for weeks and forced the Patriots to play untested second-year backup Tom Brady long before they intended.
GLENDALE, Ariz. -- Did you notice that on a day when the defending Super Bowl champion Steelers might have all but snuffed out any dreams they had of getting back to the game's grandest stage, dropping their fourth in a row to sink to .500, it was actually last February's Super Bowl loser that forcefully announced its intentions to return?
I thoroughly enjoy preseason football and I am not afraid to admit it. How can you not be enthralled by the real life drama and personal stories that unfold in August? The breakout rookie. The veteran trying to squeeze out one more year in the game he has played nearly his entire life. Or even the former Super Bowl hero trying to hold on to a roster spot. It's a Hollywood movie every week.
One of the guarantees in life is that if you write something about the pathetic state of the Oakland Raiders, you will hear from numerous angry Raiders fans. And they will tell you all about how they went to the 2003 Super Bowl, and that they won three Super Bowls between 1976 and 1984, and that they were the most successful team of the 1980s or over some 25 year span or something. You will hear bland repetition of their now-ridiculous "Commitment to Excellence" slogan, and reminders of glorious victories and anyway how many Super Bowls has YOUR team won? Happens every time.
SI.com has dispatched writers to report on the 32 NFL training camps across the country. Here's what Ross Tucker had to say about the Steelers' camp in Latrobe, Pa. For an archive of all the camp postcards, click here.
Is the New England dynasty over? It's one of the burning issues in pro football as Tom Brady, Bill Belichick & Co. prepare to enter training camp and prepare to reset the clock after a disastrous 2008 calendar year.
It may have slipped up on us all, but when training camps begin late next month, this decade's final NFL season will be at hand. Could there be a more natural starting point for the debate about which franchise deserves the league's team of the decade designation?
It's a telling sign of the times that one of the most popular commercials in last Sunday's Super Bowl was from an online pawn shop.
Wow. What a Super Bowl to take in. What an amazing game, and yes, I still say it's the best ever ... but let's examine the quality of the officiating, the quality of the game and then Ben Roethlisberger's performance for the ages:
Despite record prices, a grinding recession and the absence of two big advertisers this year, NBC says it's having no problem filling spots for Super Bowl XLIII.
TAMPA -- Fresh off a win that featured, at the very least, the most compelling fourth quarter in Super Bowl history, and earned them an NFL-record sixth Vince Lombardi Trophy, the Pittsburgh Steelers find themselves in pretty solid position to keep the good times rolling.
Nothing beats covering the Super Bowl. For me, that didn't mean watching from a seat in Tampa's Raymond James Stadium. I took it all in from my personal ottoman empire -- 10.5 hours spent on a comfortable couch with an oversized hassock at the ready. NBC game producer Fred Gaudelli said his worst nightmare in planning the telecast of Super Bowl XLIII would be to have a blowout -- of course, that didn't happen. The see-saw fourth quarter was the cap on a wonderful day of viewing, one that should give NBC both ratings and critical success.
TAMPA -- Musings, observations and the occasional insight as we struggle to digest the roller coaster and historic ride that Super Bowl XLIII was in Raymond James Stadium on Sunday night...
TAMPA -- They've been here before, and taken more than their share of confetti showers, but maybe never one they earned as much as this one. They've been tested and had to work hard to get the job done in the past, but maybe never harder than they did Sunday night against the upstart Arizona Cardinals.
Ready for your Super Bowl party? Sure, you have drinks, hot wings, maybe even a favorite jersey. But do you have an M-16, a Kevlar helmet and body armor?
(Click here for five reasons why Cardinals will win.)
TAMPA -- By Wednesday of Super Bowl week, once all the talk and the storylines start to drown out everything else, that's when it becomes really easy to lose track of what this whole week is about. It's about finishing. Closing the deal. Making your case for history.
So much has changed in my lifetime -- except perhaps one important thing: the very calendar we live our lives by.
PITTSBURGH -- Musings, observations and the occasional championship Sunday insight as we wrap our mind around the Super Bowl XLIII pairing for the first time amid the confetti shower that has descended upon Heinz Field....
In case you were wondering, here are five statistical nuggets that speak to just how rare this year's NFL final four really is:
Faith Hill will sing "America the Beautiful" during the pregame show at the Super Bowl next month, according to the National Football League.
PITTSBURGH -- Musings, observations and the occasional insight as we wrap up the mind-boggling games of the NFL's divisional round playoffs, from a frosty Heinz Field, aka The Big Ketchup Bottle ...
The NFL's 12-team playoff field annually presents us all kind of delicious possibilities in terms of a potential Super Bowl matchup, but can you imagine the unrestrained glee of the suits in the league office if they're granted the pairing of their public relations dreams?
It's tempting to just toast David Tyree for his remarkable catch one last time and call it a year. But unlike his ball-pinned-against-his-helmet grab in last February's Super Bowl upset for the ages, that's too easy, at least for my taste.
There is nothing better than the start of "real football," but with the beginning of the NFL season comes the usual predictions of which teams will get to the Super Bowl. And with all due respect to my colleagues here at SI.com, 99.9 percent of the time those predictions are wrong.
ALBANY, N.Y. -- On the first morning of the first day of their first training camp as defending Super Bowl champions in 17 years, the New York Giants seized upon a familiar and yet strangely incongruous role for themselves: That of an disrespected underdog, determined to prove the doubters wrong.
Bill Belichick's legacy cracked apart last year like the lobster claws at a Gillette Stadium tailgate.
It's become an annual rite of passage for Super Bowl-winning quarterbacks: Hoist the Vince Lombardi trophy, declare your intentions to visit the House That Walt Disney Built, head directly to Madison Avenue.
The e-mail bag overfloweth, much of it concerning Spygate. We'll start with that, then a plug for the new NFL Films DVD on the Giants' Super Bowl win -- being released nationwide today -- because there are a few very interesting things in the DVD that taught me a few things I didn't know about the Giants' season and the Super Bowl.
The Miami Dolphins are very quietly setting themselves up to be an offseason power in the NFL. The waiving of quarterback Trent Green, wide receiver Marty Booker and offensive tackle L.J. Shelton this week added $9.9 million in savings to the 2008 salary-cap total, and helped boost the Dolphins' cap number from $29 million to $40 million.
"As Mike Tyson would say, 'Everybody has a plan until they get punched in the face.' "
When you think about the 1985 Super Bowl-champion Chicago Bears, the image that immediately pops into your mind isn't Walter Payton carrying the football 22 times or Willie Gault's 129 receiving yards. It's not Reggie Phillips' 28-yard interception return for a touchdown and it's not even Jim McMahon thumbing his nose at Commissioner Pete Rozelle.
PHOENIX -- The Giants' Super Bowl win on Sunday night will rightfully take its place among the greatest upsets in NFL history. New York was just the fifth wild-card entry to win a Super Bowl, and the first from the NFC.
The New York Giants shatter New England's perfect season with a big, bad defense and an improbable comeback
With all due respect to my friend and colleague Paul Zimmerman, the esteemed Dr. Z., the psychic guilt of having not picked Joe Namath and the Jets to beat the Colts in the Super Bowl 39 years ago is no reason to compound one's mistake by predicting a Giants upset of the Patriots in next week's Super Bowl, as he did for both SI.com and Sports Illustrated earlier this week.
One week from Sunday, the titans of American advertising will take to the field and go head-to-head in an epic battle of marketing muscle to determine who will be the king of commercials.
"No one remembers who loses the Super Bowl."
This story was originally published in the February 7, 2001 issue of Sports Illustrated
SI.com presents a listing of each existing franchise's best draft class in the last 30 years. The league has endured a few stages of evolution since '77 -- expansion, free agency, greater TV exposure, the salary cap -- but this exercise should reaffirm the notion that consistent championship contenders are always built through the draft. For the sake of brevity, we've limited the list to the productive players from a team's particular class.
Indianapolis? Chicago? Who cares? For many, the battle between Anheuser-Busch, FedEx and CareerBuilder for funniest commercial is what matters on Super Bowl Sunday.
Is a Super Bowl commercial worth it?
INDIANAPOLIS -- Musings, observations and hopefully the occasional insight on championship game-Sunday ...
NEW YORK (CNNMoney.com) - Tens of millions of Americans will watch the Super Bowl this Sunday. For many it's more important to see how the Burger King fares than how Pittsburgh Steelers quarterback Ben Roethlisberger does against the Seattle Seahawks.
For many, the suspense leading up to Super Bowl XL in Detroit on Feb. 5 has nothing to do with which teams will make it to the big game but which big corporations will be advertising during it.
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