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7 Stories on Ugg Boots
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Fortune: Deckers finds its footing with Uggs

You see them tucked into jeans, donned with leggings, even paired with mini-skirts: the furry, oh-so-soft sheepskin pairs of UGG boots.

Fortune: The shoe that won't quit

I finally decided to take the plunge this past winter and buy a pair of Uggs. I had initially dismissed the sheepskin boots, favored by celebrities such as Britney Spears and Jessica Simpson, as a fad and expected them to go the way of prairie dresses. Instead, several years into the craze, Uggs' popularity showed no sign of ebbing. Not just for snow bunnies anymore, Uggs are becoming a shoe for all seasons (check out the new sandals for spring). And the comfort factor seemed undeniable. After years of squeezing my feet into pointy-toed stilettos, the very thought of those furry boots was seductive. But when I got around to shopping for my Uggs in late January, the style that I wanted was sold out in all the stores in my area.

What's in Eva Longoria Parker's closet

How many closets does it take to make a "Desperate Housewife" happy? Just one, if it's anything like Parker's. We got a guided tour--and learned a lot more about the fashion-savvy star than her taste in shoes.

Fortune: Uggs still selling comfortably

For those who thought the Ugg craze was just a fad, think again. It looks like we're stuck with those fury, sheepskin boots, like it or not.

Time.com: The Holiday Hot List

Put down those fruitcakes, knit sweaters and scarves. The new standby holiday gifts include music players, Web-linked toys and furry boots

CNNMoney: Crocs' ugly shoes score a pretty payday

Crocs, the colorful resin clogs, are the biggest footwear fad since Ugg boots, and equally as ugly. But will they be able to sustain the same long-term success that Uggs' homely sheepskin designs have enjoyed?

Fortune: Time To Boot This Stock!

Even if those ubiquitous Ugg boots haven't hit your own personal fashion "don't" list, the stock of the company that makes the woolly mammoth--inspired knee-highs probably should. Since September, ...

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